Crush Taco:

Frisco's Modern, Fast-Casual Taco Restaurant Whose Staff Constantly Strives To Enhance Service And Dining Experiences

Article by Julie Brown Patton

Photography by Chelsea-Bee Photography

Originally published in Frisco Life

Tortillas are wonderful vessels that are ideal for delicious versatility, promises Mo Assi, master taco designer and owner of Crush Taco. 

When this 20-year restaurant veteran launched this taqueria in 2016, he says he wanted to start "a brand" in Frisco with quality, made-from-scratch ingredients and superior dining service. Based on that contemporary approach, Mo's staff now offers creative starters, gourmet tacos, house-made frozen tequila margaritas, local craft beers and specialty sodas.

"We focus on what guests might need throughout their experience and how we can make their visits more enjoyable. And all through COVID, we continue to tap into people's new needs," says Mo, whose background in fine dining includes million-dollar steakhouses. 

He believes diners appreciate Crush Taco's original, flavor-forward menu, but also return for the hospitality. 

"There are no rules when creating tacos. We definitely go out of bounds," declares Mo. The Crush Taco culinary team features a different taco of the month for which Mo relishes giving them the freedom to invent new combinations for guests to try. 

Their new 32-ounce, to-go jugs of margaritas also are popular. 

11445 Dallas Parkway #230

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