Frisco-based Hall Park is becoming a 162-acre, dynamic mixed-use community through construction of a new masterplan development by developer Hall Group.
Upon completion, the full masterplan – anticipated to span 20 years of future development – will encompass approximately 9.5 million square feet of usable mixed-use space with a total projected value of approximately $7 billion. Future development plans also include a performing arts center, the result of a public-private partnership between Hall Group, Frisco city officials and Frisco Independent School District.
In the late 1980s, the Hall Group purchased this previously undeveloped land in Frisco, when the city had a population of only 6,000 people. Despite hesitation of the area's real estate community at the time, the company's managers believed the expansion of Dallas would continue to go north. In 1997, Hall Group managers began developing the first building at its Hall Office Park campus.
Between 2001 and 2007, 11 new buildings were constructed at the park, bringing the space to 1.8 million total square feet. Hall Park presently encompasses 2.2 million square feet of office space throughout 15 completed buildings that house a diverse array of 200-plus companies. In the meantime, Frisco reached a population of more than 177,000 people.
One-third of Hall Park is dedicated to green space, and includes three miles of walking and jogging trails, more than 200 works of art, including the Texas Sculpture Garden, and an event lawn with kitchen and dining areas, a putting green and a bean bag toss court. Hall Park also delivers superior air quality to its users with bipolar ionization technology and an air purifying system in the elevators.
“Since we opened our first office building in 1998 to the completion of this new masterplan, we will have been developing at Hall Park for over 40 years. A lot has changed and will continue to change during this time as we work to keep Hall Park at the forefront of what companies and individuals are looking for in mixed-use space,” says Craig Hall, founder and chairman of Hall Group.
“The new masterplan will showcase some of the most progressive wellness technologies and sustainability practices available today, along with thoughtful spaces for community engagement, including the park and future performing arts center. Frisco has been a great community for us to be a part of, and we are excited to give back and be a part of its bright future,” he adds.
“Craig Hall is one of Frisco’s first visionaries,” proclaims Frisco Mayor Jeff Cheney. “He develops like few dare. In the case of Hall Park, he tore down two buildings to make way for a greater use, incorporating lifestyle elements, as well as first-class office space and a future, special place for the performing arts in Frisco. His investment in Frisco has helped grow the corporate presence in our city, and will continue to impact Frisco for decades.”
Slated to open in fall 2023, the current construction phase of the new masterplan is estimated at half a billion dollars and encompasses approximately one million square feet. It will include a new Class AAA office tower, 154-key boutique hotel, 19-story luxury residential tower, a collection of 60 executive suites and a 10,000-square-foot food hall, all surrounded by a programmed community park.
Hall Group, along with the Communities Foundation of Texas (CFT), will work on developing a programmed community park that ultimately will be owned by the City of Frisco but managed and operated by CFT.
OJB Landscape Architecture, the professionals behind Klyde Warren Park in Dallas and Levy Park in Houston, designed the future park to create an inclusive, community-minded space to benefit Frisco and the surrounding communities. Park plans include an 18,000-square-foot children’s park, a 6,500-square-foot dog park, event lawn, performance pavilion, a proposed 40-by-80-foot entertainment screen, multiple technology terraces, interactive water features and a rain garden.
The planned park was designed to draw people into nature with a variety of activities that encourage overall wellbeing, such as jogging trails and pickleball courts, as well as a collection of permanent and rotating art pieces. For example, during this May, two hives of honey bees were introduced to the park by Alveole, an urban beekeeping company based in Canada. Alveole tends to more than 3,400 hives in 21 cities across North America and Europe. Hall Park is expected to have honey, beeswax candles and lip balm from the bees to be distributed to tenants or sold in the gift shop,
Serving as a permanent piece in the park’s art collection is a captivating installation titled "Butterfly Rest Stop," from world-renowned American sculptor and fiber artist Janet Echelman. The pendulous piece will hang over a section of the park and depict milkweed flowers, a key nutrient to the monarch butterfly’s survival and an homage to Frisco’s prominence as a corridor for the monarch butterfly migration.
