Clementine's Salon is making a significant name for itself in the region and throughout the industry. From new locations to an app for your phone, the company is doing things a bit differently, and the clients are benefiting.
The last decade has brought substantial growth to Clementine's. Dani and John Everson opened the first location in Denver's LoHi neighborhood in 2011. The second location opened in 2017 in Aurora's Stanley Marketplace, and in July, the third Clementine's opened in Olde Town Arvada. The Arvada location marks the first time the company has owned the building where the salon operates.
“We've always wanted to own a building, to put down roots, and to make sure if rent goes up or people sell buildings, we would be stable,” says Dani. This new building is twice the space they have had in previous locations, leaving them room for 12 stations plus 2 esthetician rooms. They considered renting out part of the extra space, but instead, they turned the building into a multi-faceted experience for clients. “We added the Marmalade Lounge and Boutique, so people can enter the bar and bring a drink to their hair appointment. But you don't even need an appointment to just enter the lounge from the alley and enjoy a cocktail with friends. We've had customers say it feels like a ladies' speakeasy.”
Within the boutique, you'll find a skincare area with a special machine called Visia. Clients can use the free facial scanner for an assessment of their skin--identifying trouble areas or conditions. The Visia takes multiple, detailed pictures of your face from different angles. Then an esthetician reviews those results with you, making product and skincare regimen recommendations.
Dani also worked with a developer to design SkinForYou—an app that allows users to track their skincare routines. It includes reminders and alerts and even lets you connect directly to the esthetician at Clementine's providing guidance. “I knew there had to be a better way—an easier way for people to keep track of their skincare than writing it down. If I needed it, I knew other people would benefit, too.” The app is free for clients. Salons that utilize the app pay a subscription fee to offer it to their clients. Because of this and many other efforts, Clementine's is being seen as a trendsetter and an innovator in the industry.
Marmalade Boutique features many well-known beauty products as well as fun, gift items such as notebooks, earrings, and tote bags. The lounge features cocktails, wine, kombucha, and other tasty treats. Dani sings the praises of head-bartender, Carrie Walbridge. “Carrie is a wizard. I've had so many people say their cocktail at Marmalade Lounge was the best one of its kind they ever had.”
Guest experience is a major priority for Clementine's. Dani says their guest experience manager calls clients regularly to check on how they feel about their final results after hair and skincare appointments. “Her job is to make sure people are satisfied, and if they're not, we address their concerns.”
Staffing shortages have plagued the salon industry since Covid began. One thing Clementine's is doing to offset that is their new apprentice program. Unlike traditional apprenticeships, Clementine's puts the protégé into the field faster, so they can get experience and feedback to fine-tune their skills more quickly. On the Clementine's website, you can even sign up specifically for an appointment with one of these new stylists. “Some people are looking for a more economical option but still want to experience Clementine's atmosphere. This is a great way to make that happen. Everyone benefits.”
For more information on the services available at Clementine's or to take an assessment to set you up with the perfect stylist or esthetician for you, visit clementinesdenver.com or call 720-328-2594.