Event Planning + Services

Designed to Celebrate

Ribbon + Bloom Co. turns meaningful moments into beautifully styled celebrations. Article by Ellen S. Wilkowe | Photography by Julian Garcia After years in the tech world, Christina Mascellino found herself at an unexpected crossroads. What began as a career setback became the spark for something far more creative—a business built around celebration, creativity, and the joy of making people feel special. Welcome to Ribbon + Bloom Co., Christina’s thoughtfully designed venture where themed...

Event Planning + Services

Rhythm, Roots, & Rockaway

Tom Daly of Not Your Average Norm Entertainment keeps New Jersey dancing. Article by Ellen S. Wilkowe | Photography by Julian Garcia By day, Tom Daly keeps the books balanced. By night, he becomes “Not Your Average Norm,” the energetic force behind a growing entertainment business built on music, line dancing, and unforgettable events. “Norm is my outgoing DJ personality,” Daly explained. In many ways, he is the embodiment of “a little bit country, and a little bit rock ‘n’ roll.” The name...

Shopping

Inside Denville’s Hidden Treasure Trove

Time’s Tin Cup Vintage invites visitors to uncover history and stories around every corner. Article and Photography by Alessandra Guarneri Tucked inside a Victorian farmhouse in the heart of Denville, Time’s Tin Cup Vintage invites visitors to do more than shop. It invites them to explore. Around every corner, there is something unexpected: silver pieces that once graced formal dining tables, delicate vases with stories of their own, Revolutionary War-era artifacts, vintage clothing, toys...

Wellness

Aligned For Life

At Synergy Chiropractic, Dr. Pat combines precision and education to restore balance, function, and long-term wellness. Article by Ellen S. Wilkowe | Photography by Julian Garcia Images Most people chase pain. Patrick Selimo goes straight to its source. Known as “Dr. Pat,” he approaches the body with an engineer’s precision, focused on correcting what others often overlook. That precision is rooted in structural chiropractic, a discipline centered on spinal alignment and its impact on the...

Professional Services

Off the Leash

Brian Merrill of Yess Dog blends expert training with trust and connection, guiding dogs and their owners through every stage of life. Article by Ellen S. Wilkowe | Photography by Stephanie Blum, Marquee Studio As a certified dog trainer, Brian Merrill doesn’t just walk dogs—he walks them down the aisle. And for a growing number of couples, that detail makes all the difference. “A dog is an extension of a family, and clients want their dog to be part of their special day,” Merrill said. With...

Home + Design

A Life Crafted With Purpose

Eric Pedersen crafts pieces rooted in purpose, creativity, and challenge. Article by Alessandra Guarneri | Photography by Julian Garcia Images, Pedersen Makes For Eric Pedersen, woodworking is more than just a craft; it’s a process shaped by patience and a willingness to figure things out. What began as a hobby has grown into a full-time business rooted in challenge, creativity, and craftsmanship. “If you can build a box, you can build everything.” For Pedersen, that philosophy is more than...

Local Services

Purpose Driven Women

Dedicated to strengthening communities through service, generosity, and lasting impact. Article by Alessandra Guarneri | Photography by GFWC Woman’s Club of Denville/Rockaway On any given day, somewhere in the Denville area, a quiet act of kindness may be unfolding behind the scenes. It could be a scholarship that helps a local student take the next step toward their future, an Easter basket delivered to a child who needs a little extra joy, or the chance to celebrate a birthday despite...

Style + Beauty

Where Hair Meets Heart

At Lucia C Salon, expert technique and genuine connection come together to create a personalized, feel-good experience rooted in care, confidence, and community. Article by Ellen S. Wilkowe | Photography by Stephanie Blum As a successful business owner and stylist, Lucia Cochran lives in the hair and now.  Her namesake, Lucia C Salon, is the embodiment of a “dream-cut-true” vision she recognized at a young age—long before it became reality.  “I knew I wanted to be a hairdresser since I was...

Professional Services

Valley to Victory

Megan De Tore McDermott and Kat Esteves share stories of resilience, purpose, and connection. Article and Photography by Alessandra Guarneri When women choose connection over competition, something powerful begins to take shape—and few stories illustrate that better than those shared in She Nailed It: Inspiring Stories of Going from Valley to Victory . Among the women featured in the book are two familiar names to the Denville City Lifestyle community: Megan De Tore McDermott and Kat...

Finance + Legal Services

Wealth Guided By Intention

At Keller Wealth Management, strategy meets clarity for confident, long-term decision-making. Article by Keller Wealth Management | Photography by Ryan Tullio, LAVated Productions Money carries emotion. It represents security, freedom, legacy, and sometimes uncertainty. At Keller Wealth Management, the goal isn’t simply to manage assets but to bring clarity and direction to the decisions that shape your future. Every relationship begins with a conversation: What matters most to you? What are...