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Phorm Fitness Is Redefining Wellness
Inside the new generation of fitness and longevity taking shape in Long Branch
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The Makeshift Project
From Basement Banter to a Six-Million-Strong Brand
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NGXB
Raised Classically. Plays Like a Rockstar.
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A Straight Shooter
Matt Casper, owner of Casper Plumbing & HVAC, brings old-school work ethic to modern business ownership
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More Than the Prank
A look at James “Murr” Murray’s quieter strengths—patience, friendship and the work of building something that lasts.
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Busiate al Pesto alla Trapanese
A Sicilian Classic—Fresh, Emulsified, and Rooted in Tradition
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Reader's Choice
GENTS EDITION —JUNE 2026
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Jersey Roots. Global Reach.
Jordan Gershowitz on Crafting Iconic Entertainment for a New Generation
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Finance + Legal Services
Monmouth County NIL Attorneys: Legal Guidance for Student-Athletes.
As name, image and likeness opportunities reach high school and college athletes in Greater Long Branch, Colts Neck and communities across Monmouth County, Lyons & Associates, P.C. helps families protect the athlete, the opportunity and the future.Name, image and likeness has changed the game for student-athletes.What once sounded like something reserved for elite college players and national brands now reaches high school standouts, rising recruits, local athletes and families trying to...
read the articleEntertainment
Jersey Roots. Global Reach.
Jordan Gershowitz on Crafting Iconic Entertainment for a New Generation Article by Carly Mac Manus | Photography by Jordan Gershowitz Before he was writing for one of the most iconic live entertainment brands in the world, Jordan Gershowitz was a kid in South Jersey staging a one-act play about the trial of Benedict Arnold. Born in New Brunswick and raised in Westampton, Gershowitz credits New Jersey with shaping his creativity. In middle school, he wrote and directed his first production...
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Phorm Fitness Is Redefining Wellness
Inside the new generation of fitness and longevity taking shape in Long Branch Article by Carly Mac Manus | Photography by Kartheek Photography Mark Steinfield has spent nearly four decades in the fitness industry—but he believes the most important transformation is happening now. After nearly 40 years building a leading East Coast Gold’s Gym franchise, Steinfield is now applying that experience to something new: Phorm Fitness , a next-generation fitness and wellness destination rising in...
read the articleEntertainment
The Makeshift Project
From Basement Banter to a Six-Million-Strong Brand Article by Carly Mac Manus | Photography by Michael Lago Creative Company, The Makeshift Project Every empire has an origin story. For Brian Conz and Zach Misischia, it began in a suburban basement in New Jersey—childhood desk, old gaming setup, random memorabilia on the walls. Not a sleek studio. Not a polished launch strategy. Just two best friends and a microphone. Before the 6 million followers. Before the sponsorship deals. Before the...
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Message from the Publisher
Jake Slowinski
At Long Branch City Lifestyle, we highlight the people, places, and events that make Long Branch and West Long Branch vibrant and unique. From seasonal happenings to inspiring locals and small business features, our print magazine, digital content, and social media channels help keep you connected. With the help of our creative team, we're here to celebrate everything that makes the Jersey Shore lifestyle so special.