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Audi Shawnee Mission Moves to Merriam

Revs Up Selection + Service With New Location

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Article by Alan Goforth

Photography by Paul Versluis

Originally published in Johnson County Lifestyle

Audi owners love their cars because of their quality, style and performance. Now they can enjoy unmatched selection and service in a new location that reflects the popular brand.

Audi Shawnee Mission recently moved to 6601 E. Frontage Road in Merriam. The dealership now has nearly 37,000 square feet of space to accommodate the largest inventory of new and preowned cars in the state.

“We continue to grow, and we wanted to be able to offer the amenities that have been associated with a premium brand,” general manager John Coats says. “The city of Merriam has done a great job in developing the area, and we wanted to be a part of it. The new location offers customers a convenience that cannot be found anywhere else in the Kansas City metro area. We have to deliver a customer experience that sets us apart and takes us back to our core values and principles that guide us every day.”

The new facility was designed from the ground up with the customer in mind. It features 15 service bays for factory-trained technicians, an enhanced loaner fleet and an indoor service drive. Customers who wait while their car is serviced can relax in the premium upgraded lounge, conduct business in a quiet workstation with a charging dock or enjoy the Quattro Café. 

Valet service is available for those who are not able to wait. “We drop off a loaner car to their home or office, service their vehicle and return their car without even taking time out of their day,” Coats says.

Audi Shawnee Mission attracts customers from across the metropolitan area and bistate region, and it also works with customers nationwide through its partnership with the online service Holman Automotive. Many customers are checking out the new e-tron, which is Audi’s bold new entry into the electric car market. It features all-wheel drive and fast-charging capabilities.

“Audi took a good look at how our competitors were approaching the electrified market, and they were delivering an unconventional-looking result,” Coats says. “Audi took a very specific direction and conducted focus groups. It determined that it was important that its first electric vehicle look like an Audi and in fact is 100 percent an Audi. The e-tron received the Insurance Institute for Highway Safety top safety rating—the first ever electric vehicle to receive this award.”

Despite the new facility and the introduction of electric cars (Audi expects one-third of all new models to be electric by 2025), one thing remains constant. Coats and his team are committed to giving back to the community they serve.

“This year, we were able to get involved with the Veterans Community Project and had a great time doing it,” he says. “We ended up with approximately 40 Holman employees (combining efforts between Audi Shawnee Mission and The Auto Truck Group) helping to build tiny homes for veterans. It was a great day, and we were able to build relationships with some incredible people involved with the project.”

Coats invites people to stop by and check out the new location, regardless if they have plans to purchase an Audi.

“We strive to create an environment where our team is passionate about their work and the product,” he says. “We continue to work hard every day to find better ways to do things differently, such as change the paradigm of the car-buying experience. By taking care of our team members and customer base, we will keep Audi Shawnee Mission viable and vibrant for generations to come.”

Audi-Shawnee Mission

6601 East Frontage Road, Mission, Kansas, (866) 577-6301

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