Fitness

Phorm Fitness Is Redefining Wellness

Inside the new generation of fitness and longevity taking shape in Long Branch Article by Carly Mac Manus | Photography by Kartheek Photography Mark Steinfield has spent nearly four decades in the fitness industry—but he believes the most important transformation is happening now. After nearly 40 years building a leading East Coast Gold’s Gym franchise, Steinfield is now applying that experience to something new: Phorm Fitness , a next-generation fitness and wellness destination rising in...

Entertainment

The Makeshift Project

From Basement Banter to a Six-Million-Strong Brand Article by Carly Mac Manus | Photography by Michael Lago Creative Company, The Makeshift Project Every empire has an origin story. For Brian Conz and Zach Misischia, it began in a suburban basement in New Jersey—childhood desk, old gaming setup, random memorabilia on the walls. Not a sleek studio. Not a polished launch strategy. Just two best friends and a microphone. Before the 6 million followers. Before the sponsorship deals. Before the...

Entertainment

NGXB

Raised Classically. Plays Like a Rockstar. Article by Carly Mac Manus | Photography by Elly Alenka Dream There is a moment, somewhere between the precision of classical training and the chaos of rock ’n’ roll, where tradition breaks open and something entirely new takes shape. Nicholas George Xavier Blum, known professionally as NGXB, lives in that moment. At 27, the Central Jersey native has built a career that feels as unconventional as it does inevitable. A virtuoso pianist with more than...

Professional Services

A Straight Shooter

Matt Casper, owner of Casper Plumbing & HVAC, brings old-school work ethic to modern business ownership Article by Tiffany Slowinski | Photography by Andrea Phox Photography Matt Casper, owner of Casper Plumbing & HVAC, doesn’t waste words. He’s blunt in a way that feels refreshing, clear about who he is and how he runs his business. That no-nonsense mindset has helped him build a growing company grounded not just in skill, but in something he values just as much: respect. Serving Monmouth...

Entertainment

More Than the Prank

A look at James “Murr” Murray’s quieter strengths—patience, friendship and the work of building something that lasts. Article by Tiffany Slowinski | Photography by Brandon Herman, Joe Papeo, Jack Morgan, Olga Kolleeny, TBS When I sat down with James “Murr” Murray, one of the stars and creators of Impractical Jokers, I asked him whether he sleeps with one eye open. He laughed and told me that, after all these years, he was skeptical of almost everything. In fact, before agreeing to our...

Food + Beverage

Busiate al Pesto alla Trapanese

A Sicilian Classic—Fresh, Emulsified, and Rooted in Tradition Article by Brooke Boyer Chef Bill’s love of cooking began early—in his father’s pizzeria in Garfield, where he started working at 11 and learned the values of hospitality, hard work and tradition. Long before he launched Piatto Di Pasta, the kitchen was already home. Over the years, Chef Bill worked across the food industry, from line cook to restaurant management, while studying hotel and restaurant management at Bergen Community...

Local Services

Reader's Choice

GENTS EDITION —JUNE 2026 Article and Photography by Greater Long Branch City Lifestyle From classic barbershops to neighborhood staples and coastal favorites, Greater Long Branch offers no shortage of places that define everyday style and routine. This month’s Readers’ Choice: Gents Edition highlights the businesses locals count on for quality service, consistency and a well-earned reputation. These winners reflect the community’s go-to spots—trusted for their craftsmanship, care and...

Entertainment

Jersey Roots. Global Reach.

Jordan Gershowitz on Crafting Iconic Entertainment for a New Generation Article by Carly Mac Manus | Photography by Jordan Gershowitz Before he was writing for one of the most iconic live entertainment brands in the world, Jordan Gershowitz was a kid in South Jersey staging a one-act play about the trial of Benedict Arnold. Born in New Brunswick and raised in Westampton, Gershowitz credits New Jersey with shaping his creativity. In middle school, he wrote and directed his first production...

PARTNER CONTENT

Professional Services

Trusted HVAC Companies Serving Greater Long Branch, NJ

When your air conditioning quits during a Jersey Shore heat wave or your heat decides to take a vacation in January, “I’ll deal with it later” stops being cute pretty quickly.For homeowners in Long Branch, West Long Branch, Oceanport, Deal and Oakhurst, finding the right HVAC company matters. You want someone responsive, experienced and equipped to handle the kind of homes, weather and seasonal demands that come with living near the Shore.Greater Long Branch City Lifestyle created this local...

Local Services

Readers’ Choice

LADIES EDITION—MAY 2026 Article and Photography by Greater Long Branch City Lifestyle Confidence, self-care and personal style are at the heart of this month’s celebration. From beauty and skincare to spa services and thoughtful touches that brighten everyday moments, Greater Long Branch residents know the local businesses that help them look and feel their best. Our Readers’ Choice: Ladies Edition reflects the voices of locals who recognize the professionals supporting style, confidence and...