A new Legends Bank initiative aims to assist females with personal, trustworthy and customized approaches to financial information, advice and resources.
"Banking is very much a relationship business. We're empathetic to situations and questions many women have, and are striving to be more accessible so we can brainstorm options with our female customers. It's about customers trusting us with their money, and we're flexible so they can lean on us when decisions matter most," assures Britney Campbell, Legends Bank senior vice president of marketing and public relations.
Britney, a middle Tennessee native, says Legends Bank professionals focus on being approachable rather than simply transactional.
"Beneficial banking experiences are much more than just having convenient technology. The relationship aspect of the banking experience is where local banks, like Legends, are most valuable as confidantes. As a fellow small business and community partner, we understand the true value of customers having a team they can rely on for different life milestones that are beyond financials but still impact a woman's financial wellbeing," she adds.
Britney says she got creative ideas about how to enhance banking relationships for women while connecting with other female business coaches, attorneys, wealth advisors and professionals at Collective615, Nashville's first co-working space designed for women. "This location is filled with incredibly talented and intelligent women who've poured themselves into their business, yet conversations around money and finances were still uncomfortable. I wanted to find a way the bank could be a resource to improve women's confidence around these topics," she explains.
So, Britney and other Co615 members launched a "Women And Wealth" series of helpful topics, with the goal of making conversations about finances more supportive. Partnering with Brentwood Lifestyle, Britney created a similar concept in Brentwood with the "Mind Your Business" event April 27.
Britney also was one of five inspirational women who recently championed females in business through the "Women Empowering Women" campaign on The Nashville Sign for networking group Heels and Handshakes.
The Legends Bank team now passionately emphasizes an 'available-comfortable-customized business approach' as a standard way of assisting women. "It's a progressive concept for the banking industry, and we're extremely enthused to demonstrate how it works. Just think of the new possibilities," quips Britney.
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