The Time is NOW!

Relax. Reset. Recharge.

We recently caught up with Mark and Luke Cianciolo, father-son Franklin franchise owners at The NOW Massage, and Gara Post, co-founder and chief creative officer, and learned some fun facts about this successful boutique spa in the heart of downtown Franklin.

Q: Explain The NOW Massage concept and why it is so successful.
Gara: My husband Jason and I co-founded The NOW in Los Angeles because we saw there was a void in the marketplace for high-quality massage services. Our design incorporates raw elements and natural materials that align with nature, making it feel like a beachside escape.
We offer three types of services that use Swedish massage as a base. The NOW is the most typical Swedish-style service, The Stretch is sports-inspired, and The Healer is our energy-balancing massage.

Q: What made you decide to bring The NOW to Nashville, specifically Franklin?
Mark: We knew The NOW would be an oasis for next-level relaxation and healing massages, and a perfect fit in historic Downtown Franklin with its cool culture of shops, art galleries, and restaurants.
Gara: Nashville was high on our list for national expansion, being one of America’s fastest growing and most vibrant cities. Mark’s background in health and wellness, coupled with Luke’s warm and welcoming energy, made them the ideal candidates to bring The NOW’s lifestyle brand to Franklin.

Q: Do you have plans to expand to other states. If so, where?
Gara: We currently have more than 70 new boutiques planned across the U.S including Atlanta, Austin, Chicago, Dallas, Denver, Ft. Lauderdale, and Raleigh to name a few!  

Q: What is your number goal at The NOW?
Luke: Our goal is to make getting a massage as simple as possible. From booking online or on The NOW app to the extra savings received with a Ritual Membership, it’s all designed to help people unwind and stay soothed. You can even shop The NOW’s product line to maintain that calm, vacation state-of-mind. There’s never been a better time than NOW to book your massage and enjoy some peaceful,
relaxing pampering!

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