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Conscientious Chocolate

Greenwich Based Company, GoodSam Foods, Launches on Thrive Market. Founded in 2019 by social mission entrepreneur, Sam Stroot, and natural products industry veteran, Heather K. Terry, GoodSam brings the high-quality cocoa products found in Colombia to the US market. All GoodSam products are vegan, keto-friendly, sugar free, organic and made with non-GMO ingredients including allulose, a natural low calorie sweetener that has the same taste and texture as table sugar.

Sam was a man on a mission to bring delicious food to people and share the amazing stories behind it. He spent several years trying to find a way to get the high quality products he found in Colombia to the US market. Then he met Heather, and that’s kinda her thing. Heather has spent her career bringing better for you products to the US market for over a decade. And just like that, GoodSam was born.

“The creation of our chocolate and supporting those who farm, manufacture and distribute has been a passion project for me and Heather,” said Stroot. “We believe that when you open a bag, you shouldn’t have to wonder if the company you are spending your money with is doing the right thing.”

Food that’s good for you, good for farmers and good for the planet. We believe that everyone should make a living wage and have a good quality of life. We believe in the quality of our soil and the farm practices that keep farms thriving for generations to come. And we believe that when you open a bag for a snack, you shouldn’t have to wonder if the company you are spending your money with is doing the right thing. We know our farmers, we know their methods and you can always expect full transparency from GoodSam and our supply chain. When we support small farms, everyone wins.

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“We want consumers to enjoy GoodSam products without feeling guilty about what they are eating or how it was produced,” added Terry. “Not only are good-for-you ingredients a priority, but also how we grow and source those ingredients. We believe in biodiversity that supports regenerative systems. We do not see GoodSam as a candy brand, rather a small farmer brand.”

Allulose, sometimes called a “rare sugar” is a natural sweetener that happens to have very few calories. It can be found in nature like figs, raisins, and jackfruit. It tastes sweet, like other sugars, and can be used in baking and forming delicious treats like our chocolate. How does it look on our label? Allulose is a carbohydrate but according to FDA regulation it is not to be included in the Nutrition Facts as a sugar. Who benefits from allulose? Everyone who enjoys sweet treats! Allulose also benefits people who limit sugar and sugar alcohols and research suggests it is diabetes-friendly and keto-friendly. 

Now that you know GoodSam products are better for you, for the farmers, and for the environment. There is more -- they’re better for the animals, too! Each product is Vegan Certified by Vegan Action. Exclusively at Thrive Market, GoodSam Makes Vegan, Sugar-Free, Direct-Trade Goodies.

To learn more about GoodSam Foods, visit www.goodsamfoods.com or follow on Instagram at @GoodSamFoods. To shop the product, visit www.thrivemarket.com. Greenwich based, GoodSam is backed by BeyondBrands and CEO Eric Schnell, known for innovative, conscious food and beverage brands including Cool BeansSteaz TeaGood Catch and more.

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