There’s a certain ambiance customers can expect from the moment they enter Stitch + Feather—from fragrant, cozy candlelight to antique displays and rich, homey textiles, the stylish-yet-affordable women’s apparel and accessories store is a trendy spot you’ll want to spend the whole day hanging out in.
To CEO and owner Candi Anderson, that warm and inviting atmosphere is how she hopes to create loyal, lifelong customers—and the secret is in the attention to detail and the personalized shopping experience.
“Stitch + Feather offers a rich experience at an affordable price. Customer service is everything to us. We want our customers to have the best experience, from the moment they walk in until the moment they leave,” says Candi.
Prior to the pandemic, shoppers loved taking part in the stores’ hands-on workshops.
DIY Macrame hangings, watercolor paintings, lotion making, and floral arranging classes have all been popular picks for a unique experience. Candi hopes to have these fun workshops (and more!) back in action in the very near future.
Bringing the community together is a big part of what has built Stitch + Feather to such success. A big believer in giving back, Candi happily donates gift cards in charity gift baskets from her business, as well as offering private shopping parties to support local school fundraising efforts.
Candi is also a proponent of supporting other small, local businesses through Stitch + Feather. “We carry perfume from Wild and Woman, unique scents from PF Candle, and hats from local LA vendor Olive and Pique. We also love bringing in unique pieces and home-good items that you’ll never find anywhere else,” says Candi.
When you want to dress up (or down) head-to-toe in styles that turn heads without breaking the bank, Stitch + Feather has everything you need, including an array of accessories (shoes, hats, bags, and jewelry) for the fabulous finishing touch to any outfit—plus Haute home goods and gifts.
Candi opened her first brick-and-mortar storefront in 2013 in Seal Beach. Today, Stitch + Feather can be found in four additional locations throughout Orange County, including Fullerton, Brea, Pacific City, and Laguna Beach.
Candi has a clear vision in mind for Stitch + Feather’s future. “Our goal is to successfully grow and continue to expand our business. In the next few years, we hope to open five more storefronts in Southern California. If the location is right and the time is right, we wouldn’t be able to pass up the opportunity,” she says.
In addition to plans for expansion, an exclusive community event featuring Stitch + Feather is also brewing, though Candi is keeping the details hush-hush for now.
“You can expect live performances, collaborations with local small businesses, and a secret giveaway on our Instagram [@stitchandfeather]. Stay tuned!” she says. https://stitchandfeather.com/