Health + Wellness

The Year of Joy

A self-dubbed Chief Joy Officer proves joy isn’t a feeling... it’s a strategy. Photography by Provided Joy is having a moment. Not the sugary, fleeting kind, but the grounded, resilient kind you build from the inside out. As we welcome 2026, we're introducing you to Allegra Cohen, a TEDx speaker, author and Chief Joy Officer whose work is shaped by a lifetime of turning hard moments into fuel. “I teach people how to train for joy the way they train for success.” Her relationship with joy...

Life + Culture

Welcome to Purely PVCL

Your monthly snapshot of what's happening in our PVCL community Article and Photography by We are thrilled to officially launch our Purely PVCL video series on Instagram. These reels are dedicated to telling stories beyond the pages of the magazine and giving you a closer look at our incredible partners. You will also find updates, spotlights, and community moments we love sharing. Next, a huge thank you to Modern Day Wife & W Scottsdale's  What She Said  event for inviting us to moderate...

Health + Wellness

Becoming Brooke Burke

A New Era of Strength, Softness, and Self-Reinvention Article by Nadine Bubeck | Photography by Richard Hume For many women, Brooke Burke was not simply the woman we watched. She was the woman we grew up with. She was the face on our fitness DVDs, the voice in our living rooms, the woman so many of us admired long before wellness became an industry. And now, years later, Brooke is offering something far more meaningful than workouts. She is offering connection, community, and a genuine chance...

Food + Beverage

Juicing: Myth VS Fact

Before you go juicing, here's what you need to know Article by Heather Saran, D.O., Bright Endocrinology Juicing may look like a wellness win, but hormonally and metabolically it works very differently than most people expect. In my practice, patients often feel great with the first sip, then end up hungrier, moodier, or more fatigued as the day goes on. The reason is simple physiology, and here’s what science actually shows. MYTH: Juicing “resets” metabolism FACT: There is no research...

Wellness

Mental Performance Is the New Luxury

The Rituals That Power Today’s Top Athletes Article by Brook Choulet, MD, The Performance Psychiatrist® In today’s world where everyone is striving for success, true luxury has evolved. What is real luxury? It’s not possessions or status. It’s mental clarity: the ability to remain composed, confident, and present in a world that never slows down. For elite performers across different industries, mental performance has become the ultimate status symbol. The Power of Consistency: Kevin Love’s...

Home + Design

Your 2026 Floral Forecast

Insights from Nicole Newman, Simple Bliss Designs Article and Photography by In the world of Arizona floral design, few names carry the trust, taste, and tenure of Nicole Newman. As the creative mind behind Simple Bliss Designs, she has become the Valley’s quiet authority on color, composition, and the art of crafting arrangements that feel both modern and deeply rooted in the desert. Her clients rely on her intuition, her understanding of climate, and her ability to translate trends into...

Health + Wellness

48 Floors Above Ordinary

A Regenerative Destination Redefining How the World Heals Article and Photography by It begins 48 floors above Panama City, where the skyline wraps around glass and light and the entire space feels suspended between science and possibility. This is Auragens, the regenerative destination quietly drawing some of the most disciplined, high-performing people in the world. Super Bowl champions. Top tier industry leaders. Award-winning talents. CEOs whose calendars never have space for downtime...

Food + Beverage

Bringing Sexy Back

21 Questions with Chef Jason Franey of Scottsdale's Sexy Roman Photography by Provided: Sexy Roman In true PVCL fashion, every month we play 21 Questions with an esteemed Valley chef, and this month, we’re bringing sexy back. Consider it your seductive start to the new year. Meet Chef Jason Franey, a James Beard–nominated talent and Food & Wine Best New Chef. He's a culinary mind sharp enough to shape a city and soulful enough to redefine Italian-American cooking. Today, he stands at the...

Sports + Recreation

In the Club

Meet the Man Behind the Grit and Purpose Guiding Athletes from Pros to First Timers Photography by Provided Before he trained All-Stars and household names… before Club Larry became the place people whisper about for its electric energy… before he held mitts for Deebo Samuel, Devin Booker, Tyson Chandler, and a roster of relentless athletes—Larry was standing on a small stage in Omaha, Nebraska, on his very first day teaching group fitness. He had never led a class before. Fifty people were...

Fitness

The D1 Arcadia Difference

Division I training, adapted for every athlete. Photography by IG @d1arcadia Justin Whalen didn’t become involved with D1 Training as an entrepreneur looking for a concept. He became involved as a dad. Years ago, when his daughter’s volleyball coach suggested supplemental strength and agility work, he brought her to D1 Scottsdale. The moment they walked through the doors, something clicked. “I thought, what would I have done athletically if I had something like this growing up.” Justin...