Most Recent Articles
see them all
Sports + Recreation
Meet the Guides Behind Rochester's Great Outdoors
Rochester's Outdoor Guides Aren't Just Leading Adventures. They're Building a Culture. Article by Marie Gillette | Photography by Submitted The Rochester and Finger Lakes region has quietly become one of New York’s most diverse outdoor recreation corridors, where Great Lakes salmon runs, glacial Finger Lakes, river systems, and canal trails intersect. What makes the region especially dynamic is not just geography, but a network of living, working outdoor professionals who are actively shaping...
read the article
Health + Wellness
Fitness, Nutrition, Medicine
Exploring Wellness As We Age Article by Marie Gillette | Photography by Submitted The idea of “healthy aging” has evolved far beyond simply adding years to life. Increasingly, researchers, physicians, fitness professionals, and nutrition experts focus on “healthspan,” the number of years people remain active, independent, and healthy as they age. Interest in longevity has grown alongside global fascination with “blue zones,” regions where statistically high numbers of people live into their...
read the article
Arts + Culture
Walls That Remember
Mural Mania's Living History Trail Article by Katrina M. Randall | Photography by Paul Lossowski; Submitted Two centuries of history was unveiled this past spring in vivid color across Marion Elementary School, depicting the scenes, buildings, and people that shaped the town. The effort, led by Lyons-based Mural Mania, is one of the latest historical murals appearing around Wayne County and Rochester-area communities, each one telling the stories of the towns that make up our region. Since...
read the article
Life + Culture
From Austin, With Love, Rochester
One Move, Two Families, and a Rochester Love Story Article by Katrina M. Randall | Photography by Paul Lossowski; Submitted Rochesterians complain about winter. We complain about the cold, the snow, the bad roads, the sleet, the slush, the ice, and the gray, seemingly endless days. So you wouldn't expect four transplants from Austin, Texas, to survive this past season’s frigid Rochester winter and come away agreeing: Rochester in winter is like living inside a snowglobe. “Christmas just feels...
read the article
Our Issues

Your Brand, Everywhere it Matters
Print + Digital = Real Results
Pair the power of print with high-performing social media ads — professionally designed, strategically targeted, and guaranteed to deliver more exposure. With 400%+ more reach, white-glove service, and full campaign management, we make it easy to grow your business with confidence.
Expand Your Reach
be in the know
Join the Community
Are you passionate about living your best life? Do you enjoy discovering new tips and tricks for health, wellness, and personal development? Then it’s time to subscribe to our lifestyle publication email newsletter! By joining our community, you’ll receive exclusive content straight to your inbox, including expert advice, inspiring stories, and helpful resources. Don’t miss out on the opportunity to stay up-to-date on local happenings.
Our Partners
You want to support businesses that serve and positively impact our neighborhoods and so do we. That's why we're passionate about partnering with only the most trusted businesses and business owners. The following list is our collection of partners that support us and our community - find them here and in our publication each month.
Auto & Marine
Beauty
Finance & Legal Services
Fitness
Health & Wellness
Home Services
Real Estate
Shopping
Message from the Publisher
Betty Dolce
ROC City Lifestyle is a magazine dedicated to bringing the Greater Rochester community closer together. We celebrate the inspiring journeys of residents and local businesses shaping our city and suburbs. Rochester is a place steeped in history and full of new beginnings, with stories that are as diverse and dynamic as the community itself.
Whether you’re a native or new to the area, ROC City Lifestyle can be your community hub. Check out our most recent issues and our incredible business partners. So grab a cozy seat, pour your favorite drink, carve out a little “you” time and enjoy.












