Most Recent Articles
see them all
Life + Culture
More Than a Holiday Food Drive
How a Modest Goal to Feed 10 Families Grew Into a Nonprofit Organization Providing Steady Support for Rochester’s Food Pantries Article by Sarah Keeler | Photography by Submitted In 2019, Dana and Brian Mayeu, working through The Mayeu Financial Group in Fairport, gave themselves a modest task: provide Thanksgiving meals for local families. The couple launched a food drive that exceeded its goal, providing holiday meals for 15 families at risk of food insecurity. The next year, it was 30. This...
read the article
Food + Beverage
Hospitality Starts Here
At Carmella's Wine Bar, owner Joseph Lapi Says the Warmth Guests Feel Starts With How His Team Treats Each Other Article by Staff | Photography by Submitted For Joseph Lapi, owner of Carmella's Wine Bar at Schoen Place in Pittsford, hospitality means more than making customers feel welcome, and it begins with his team. That sentiment shows up in the culture he has built and in how the team looks out for one another, resulting in a genuinely supportive environment. We spoke with Lapi about the...
read the article
Arts + Culture
The Healing Canvas
Artist Michelle Roberts on How Painting Helped her Rebuild, and Why Every Piece She Sells Has a Story Article by Katrina M. Randall | Photography by Submitted Michelle Roberts has been creative for as long as she can remember, whether it was drawing, building, or even serving as an interior designer for her Barbie dolls. She took one oil painting class in college, but it would be years before painting became more than a hobby. Around the time the pandemic hit, Roberts was working as a...
read the article
Food + Beverage
Rochester's Roadside Legends
Hand-Pressed, Hand-Sliced, Hand-Me-Down: The Recipes Rochester Never Let Go Of Article by Katrina M. Randall | Photography by Jonathan Keyes Every regional food comes with an origin story that no one quite remembers—until you go looking. A sauce that can’t be beat. A burger named after its creator until Hollywood came calling to borrow it. A dish with so many copycats there’s too many to count. Onion rings hand-sliced and battered fresh daily, next to burgers still hand-pressed in a Pyrex pie...
read the article
Our Issues

Your Brand, Everywhere it Matters
Print + Digital = Real Results
Pair the power of print with high-performing social media ads — professionally designed, strategically targeted, and guaranteed to deliver more exposure. With 400%+ more reach, white-glove service, and full campaign management, we make it easy to grow your business with confidence.
Expand Your Reach
be in the know
Join the Community
Are you passionate about living your best life? Do you enjoy discovering new tips and tricks for health, wellness, and personal development? Then it’s time to subscribe to our lifestyle publication email newsletter! By joining our community, you’ll receive exclusive content straight to your inbox, including expert advice, inspiring stories, and helpful resources. Don’t miss out on the opportunity to stay up-to-date on local happenings.
Our Partners
You want to support businesses that serve and positively impact our neighborhoods and so do we. That's why we're passionate about partnering with only the most trusted businesses and business owners. The following list is our collection of partners that support us and our community - find them here and in our publication each month.
Auto & Marine
Beauty
Event Planning & Services
Finance & Legal Services
Fitness
Food & Beverage
Health & Wellness
Home Services
Real Estate
Shopping
Message from the Publisher
Carrie Darocha
ROC City Lifestyle is a magazine dedicated to bringing the Greater Rochester community closer together. We celebrate the inspiring journeys of residents and local businesses shaping our city and suburbs. Rochester is a place steeped in history and full of new beginnings, with stories that are as diverse and dynamic as the community itself.
Whether you’re a native or new to the area, ROC City Lifestyle can be your community hub. Check out our most recent issues and our incredible business partners. So grab a cozy seat, pour your favorite drink, carve out a little “you” time and enjoy.











