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Life + Culture
Genesee Land Trust
Protecting the Places We Love Article by Sarah Keeler | Photography by Submitted As Earth Day approaches, many Rochesterians will head outside—to a favorite trail, nature preserve, or farm stand. What they may not realize is that a local nonprofit has been working for decades to ensure those landscapes remain protected for generations. Founded in 1989, the Genesee Valley Land Trust is dedicated to protecting land and water for wildlife, farmland, and families across the region. Its service...
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Life + Culture
Beyond the Spotlight
Service That Continues Beyond the Newsroom Article by Marie Gillette | Photography by Submitted In Rochester, certain faces once felt like part of the family. Don Alhart. Doug Emblidge. Ginny Ryan. Jennifer Johnson. Norma Holland. For decades, they entered homes daily, trusted neighbors delivering the news. Yet, for each of them, serving the community was not limited to stories they reported on air. It was, and remains, a personal investment in the place they call home. For these...
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Arts + Culture
Behind the Frame
Spotlighting Local Creativity This April Article by Katrina M. Randall | Photography by Submitted When we invited local artists and photographers to submit their work for consideration on our cover, the response was nothing short of inspiring—from moody waterscapes to iconic Rochester watercolors and everything in between. This issue is themed “investments," and for these artists, the investment is in their creativity and artistic voice, something we’re proud to celebrate in our April issue. ...
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Life + Culture
Memories Over Materialism
Choosing Experiences Over Gifts to Create Lasting Memories Article by Katrina M. Randall | Photography by Submitted When Bradford and Jilly Berry’s daughter Harper was five, the then-Gananda residents decided that before she started school, they would travel. They sold their house, bought an RV, and set off across the country “to show her all the places materialism kept us from seeing,” Bradford says. While their journey was extraordinary, the sentiment behind it isn’t. More families are...
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Message from the Publisher
Betty Dolce
ROC City Lifestyle is a magazine dedicated to bringing the Greater Rochester community closer together. We celebrate the inspiring journeys of residents and local businesses shaping our city and suburbs. Rochester is a place steeped in history and full of new beginnings, with stories that are as diverse and dynamic as the community itself.
Whether you’re a native or new to the area, ROC City Lifestyle can be your community hub. Check out our most recent issues and our incredible business partners. So grab a cozy seat, pour your favorite drink, carve out a little “you” time and enjoy.












