Life + Culture

For the Love

A Heartfelt Mission in Northwest Arkansas Article by Julie Craig | Photography by Whitney Scott Photography, Heighten Creative In the heart of Northwest Arkansas, there’s a nonprofit organization that’s making a big difference—For the Love. What started in 2020 as a simple act of kindness during the early days of the pandemic has since blossomed into a lifeline for hundreds of families. Founded by three friends—Meredith Chapuis, Jennifer Cristofaro and Melinda Williams—For the Love began as a...

Travel

K9 Year in Review

Highlighting a Few of K9 Pet Resorts' Events from 2024 Article by Brock Reynolds | Photography by Isabella Aldrete Dog Adoption Event K9 Resorts hosted a family-friendly dog adoption event last fall! Angel Tree The team made sure shelter dogs felt love this holiday season. Wags and Bags Fundraiser K9 Resorts participated in the Humane Society's "Wags and Bags" fundraiser. Bentonville Farmers Market Dog Days The staff helped dogs soak up the summer! Dog Olympics K9 hosted its own...

Arts + Culture

A Balloon-Filled Tribute

ViVi Bears Balloons Celebrates a Special Birthday with Heart Article by Sydney Johnson | Photography by Gabby Coburn Photography Danielle Seay, the creative genius behind ViVi Bears Balloons, has turned her pain into a passion project—a story of resilience, strength, and inspiration. Through her balloon art, Danielle celebrates life’s moments, both big and small, with a creative vision that reflects her journey of healing and hope. On January 1, she spread some extra joy in her community by...

Home Services

Painting with Purpose

Mary's Painting started with a dream and door hangers. Now they celebrate 20 years of quality service and community impact. Article by Cole Reynolds | Photography by Isabella Aldrete In 2001, Mary Haynes started her commercial painting company, Mary’s Painting, with five hundred door hangers and a dream. She went around town passing out the door hangers and was able to drum up some business. From there, her dedication to quality work and commitment to fulfilling customers’ desires has set her...

Wellness

The Burger Bowl

Fuel your body with Amanda Wilson's high-protein, fiber-packed Burger Bowl—flavorful, easy and nourishing! Article by Amanda Wilson | Photography by Provided Amanda Wilson is a certified Integrative Nutrition Coach and a Registered Nurse in Northwest Arkansas with a focus on helping people change their lifestyles on a bio-individual level to improve their quality of life through a holistic approach. "I believe we were each made to be durable in life and fight frailty while finding joy and...

Wellness

Brain Power

How LearningRx Transforms Lives in NWA with Personalized Brain Training Article by Sydney Johnson | Photography by Isabella Aldrete Did you know there’s a "brain training" program in our backyard? LearningRx, a national franchise, has made its way to Northwest Arkansas through Dr. Janissa Jackson, a psychologist passionate about the importance of lifelong learning and fighting areas of weakness in the brain. Brain training begins as young as five and has no maximum age limit, and it differs...

Wellness

Beam with beem®

Discover the Power of Light Therapy Article by Sydney Johnson | Photography by Isabella Aldrete There’s no better way to unwind and reset than by stepping into the serene, spa-like atmosphere of beem® Light Sauna. After a long, stressful day, this invigorating escape offers the perfect opportunity to relax, recover, and recharge. Whether you’re looking to relieve tension, rejuvenate your body, or even burn 400-600 extra calories, beem® Light Sauna provides a soothing, restorative experience...

Fitness

The VOXY Difference

VOXY Aesthetics Keeps Rogers Community Thriving with Holistic Wellness Article by Julie Craig | Photography by Justin Palmer VOXY Aesthetics is making waves in Rogers, offering a holistic approach to wellness that goes beyond aesthetics. Founded by Adrienne Easterling, PA-C, the practice has evolved from a beauty clinic into a full-fledged wellness center. Their services include hormone therapy, medical weight loss, thyroid optimization and health coaching. Their VOXYFit program incorporates...

Wellness

Elevate Nutrition

How a Local Nutrition Spot Fuels Community Growth and Wellness Article by Julie Craig | Photography by Isabella Aldrete Elevate Nutrition is more than a local business; it’s a hub for health, wellness and connection in Rogers. Founded by Kelly Socia, a longtime resident, the store emerged from her desire to leave a corporate career and create something meaningful. Its mission is clear: to help people fuel their bodies better while fostering an uplifting community. “Our goal for next year is...

Beauty

Want Your Hair to Sleigh?

We’re all about elevating your look with extensions, add length, volume, and effortless glam. Our premium extensions blend seamlessly with your natural hair, giving you a flawless finish that feels as good as it looks. Whether you’re going for a subtle boost or a dramatic change, our team customizes every application to suit your style. The result? Hair that moves, shines, and feels like your own—only better. When you leave our salon, you’ll have the kind of hair that makes you want to flip it...