Life + Culture

Hometown Heroes

One year later: First responders reflect on the May 2024 tornadoes Article by Kara Isham | Photography by Meredith Mashburn In the early morning hours of Sunday, May 26, 2024, during the Memorial Day weekend, multiple tornadoes struck northwestern Arkansas, causing enormous damage and leading to the death of three people in Benton County.  Among the communities most impacted by the storms, the City of Rogers sustained damage to nearly 100 city locations, sustaining an estimated $45 million in...

Shopping

Menswear, Made Personal

Rooted in tradition, driven by individuality, Walker Brothers outfits men for life’s biggest moments—and everything in between Article by Heather Jarvis | Photography by Isabella Aldrete Walker Brothers, a family-owned business and longtime staple of both Fayetteville and Rogers, has been woven into the fabric of Northwest Arkansas for decades. As the region has grown, so has the Cole family’s commitment to serving their community—most recently marked by the opening of a new 8,500-square-foot...

Entertainment

Golf, Reimagined

Cartpath Social Redefines Golf in Northwest Arkansas Article by Riley Craig | Photography by Meredith Mashburn Cartpath Social founders and lifelong friends Nate Gairhan and Christian Olsen grew up together in Rogers, Arkansas, and have been close since second grade. Their idea for Cartpath Social began during college, sparked by late nights in a student housing facility. “As University of Arkansas students, we spent countless nights playing simulator golf in a student housing facility—we...

Arts + Culture

Crafted with Purpose

Popknot Wood: A Grandfather’s Legacy of Family, Community, and Entrepreneurship Article by Heather Jarvis | Photography by Meredith Mashburn Rogers resident John Adams never planned to start a woodworking business—he just wanted to keep his 16 grandchildren entertained. But what began as a simple woodworking project quickly grew into a thriving family venture, fueled by the kids’ excitement to create and sell their own products and their grandfather’s passion for teaching them the value of...

Sports + Recreation

Angler’s Paradise

A Guide to Year-Round Fishing Near Rogers Article by Heather Jarvis | Photography by Isabella Aldrete Northwest Arkansas is a haven for outdoor adventure, with fishing standing out as a popular way to experience its natural beauty. Boasting abundant fishable waters and a mild winter season, the region provides anglers with rewarding opportunities year-round. Here are some of the best locations for year-round fishing in and around the Rogers area. Beaver Lake Beaver Lake offers a versatile...

Beauty

Smashingly Beautiful

Enhancing Natural Beauty with Customized Permanent Makeup Services Article by Riley Craig | Photography by Alina and Masha Kashubin   Waking up with perfect brows seemed impossible—until Masha Kashubin discovered permanent makeup. Having struggled with sparse brows, she was thrilled by the hassle-free mornings. “I’ve always needed eyebrows, so I got mine done and then went to school to do it for others because it changed my life,” she says. What Masha loves most is connecting with clients at...

Style + Beauty

Designing the Perfect Smile with Dr. Jamie Dimond

Transforming the Dental Experience Article by Sydney Johnson | Photography by Isabella Raquel I n the world of dentistry, where patient care often gets overshadowed by routine procedures, Dr. Jamie Dimond stands out for her deep commitment to creating a modern, patient-focused experience. From the very first moment a patient steps into her practice, they know they're in good hands—whether it's her gentle approach, luxurious comforts like massage chairs and paraffin hand wax, or her ability to...

Beauty

Empowering Authentic Beauty

NWA Aesthetics & Fertility Article by Sydney Johnson | Photography by Isabella Raquel & Savannah Sadler NWA Aesthetics & Fertility is more than a medical spa, it's an intersection of beauty, wellness, and empowerment. Founded by Dr. Audrey Tobey and Mariah Cookinham, BSN, this female-owned practice brings together over 20 years of combined medical experience, offering treatments designed to enhance natural beauty without overpowering it. When Mariah met Dr. Tobey, she knew she had found...

Style + Beauty

Deka Lash

Where Confidence Starts With A Wink Article by Sydney Johnson | Photography by Isabella Raquel For Lorra Smith, beauty is more than aesthetics—it’s about confidence , empowerment , and reclaiming time . An HR professional turned entrepreneur, she took a bold step last summer, purchasing Deka Lash, a brand she had long admired as a client. Though part of a national franchise, Deka Lash is locally owned and operated, offering lash extensions, brow laminations, and more. With a focus on...

Arts + Culture

The Artist Behind the Mural

Rich Simmons' 50-Foot Legacy in Downtown Rogers Article by Andy Ponte | Photography by Courtesy Rich Simmons Artist Rich Simmons painted this mural in April 2019 while he was in Arkansas working with Crystal Bridges on its show "Men of Steel, Women of Wonder." It took over 80 hours of work to create this 50-foot masterpiece. During the process, Rich invited the Arkansas Arts Academy students down to meet him, help paint parts of the mural, and discuss art. His inspiration for this piece came...