Life + Culture

A Man of Many Talents

Jody Simrell turns passion into profession—as a musician, chef, businessman, and pyrotechnician Article by Kara Isham | Photography by Isabella Aldrete On any given day, Jody Simrell is a business owner, a chef, a musician, and a pyrotechnical expert. Some days he’s all those things. Born in Illinois the youngest of four boys, Jody moved to Northwest Arkansas with his family when he was young. Around that same age, Jody picked up his first instrument, and his love of music took root. His...

Sports + Recreation

Explore Beaver Lake

From boating to scuba diving, there's something for everyone Article by Heather Jarvis | Photography by Isabella Raquel Beaver Lake is a popular recreation area in Northwest Arkansas, with opportunities for boating, fishing, scuba diving, swimming, and picnicking on the shore.  Spanning over 28,000 acres and lined with colorful limestone bluffs, Beaver Lake features more than 480 miles of shoreline with quick and easy access from Rogers on Scenic Highway 12 East.  History Beaver Lake is...

Sports + Recreation

Explore the Night Sky

Tips on stargazing from a local expert Article by Heather Jarvis Interest in the cosmos has only increased over the years, with designated Dark Sky Places becoming popular tourist destinations. While this growing trend of dark sky tourism attracts visitors to national parks and areas across the world with minimal light pollution, excellent stargazing can be done right here in Northwest Arkansas. Ready to venture out? Molly Ussery, president of Sugar Creek Astronomical Society, has a few tips...

Entertainment

PodcastVideos.com brings content to life

Company offers a multitude of services in-studio and online Article by Kara Isham | Photography by Isabella Aldrete Podcasting is a booming industry that generated more than $7 billion in revenue globally last year. And Rogers-based PodcastVideos.com has goals of becoming an industry leader while helping locals get a piece of that action. The company, which recently celebrated the one-year anniversary of its Pinnacle-area location, offers three large and one single-person recording studios...

Sports + Recreation

Explore Beyond Ordinary

5 wild ways to explore Arkansas outdoors this summer Article by Heather Jarvis Summer in Arkansas is made for adventure, with wild landscapes that invite exploration. These five off-the-beaten-path experiences showcase the wilder side of summer in “The Natural State.” Scuba Diving at Beaver Lake Whether you're preparing for a tropical getaway or simply eager to try something new, Beaver Lake offers a few local spots to explore the underwater world. Scuba Park at Beaver Lake features easy...

Travel

Journeys By Jenn

Jenn Sampley brings her travel expertise to make vacation planning easy and fun Article by Kara Isham | Photography by Amber Hall For many, traveling is a dream come true. But sometimes that dream can be overwhelming to plan. Travel agent Jennifer Sampley of Journeys By Jenn with Vincent Vacations specializes in alleviating her clients' stress when planning for new travel destinations. Based out of Rogers, she caters to individuals, couples, families, and large groups alike. Jennifer says...

Food + Beverage

Global Eats

Explore the world on your plate without stepping foot on a plane Article by Heather Jarvis | Photography by Meredith Mashburn Food does more than fill our plates—it connects us. Across cultures, meals are a way to share stories, honor traditions, and bring people together during life’s most meaningful moments. In Rogers, that spirit of connection is alive in the city’s diverse and growing culinary scene. Thanks to a community of restaurateurs who’ve brought their roots and recipes from around...

Life + Culture

Hometown Heroes

One year later: First responders reflect on the May 2024 tornadoes Article by Kara Isham | Photography by Meredith Mashburn In the early morning hours of Sunday, May 26, 2024, during the Memorial Day weekend, multiple tornadoes struck northwestern Arkansas, causing enormous damage and leading to the death of three people in Benton County.  Among the communities most impacted by the storms, the City of Rogers sustained damage to nearly 100 city locations, sustaining an estimated $45 million in...

Shopping

Menswear, Made Personal

Rooted in tradition, driven by individuality, Walker Brothers outfits men for life’s biggest moments—and everything in between Article by Heather Jarvis | Photography by Isabella Aldrete Walker Brothers, a family-owned business and longtime staple of both Fayetteville and Rogers, has been woven into the fabric of Northwest Arkansas for decades. As the region has grown, so has the Cole family’s commitment to serving their community—most recently marked by the opening of a new 8,500-square-foot...

Entertainment

Golf, Reimagined

Cartpath Social Redefines Golf in Northwest Arkansas Article by Riley Craig | Photography by Meredith Mashburn Cartpath Social founders and lifelong friends Nate Gairhan and Christian Olsen grew up together in Rogers, Arkansas, and have been close since second grade. Their idea for Cartpath Social began during college, sparked by late nights in a student housing facility. “As University of Arkansas students, we spent countless nights playing simulator golf in a student housing facility—we...