ACCORDING TO FORBES, “NINETY-SIX PERCENT OF CUSTOMERS SAY CUSTOMER SERVICE IS IMPORTANT IN THEIR CHOICE OF LOYALTY TO A BRAND.” Would you agree? Just think for a moment on your very best experience with a brand—any brand— and consider how you were treated. Did you feel valued, understood and seen?
A great customer experience happens intentionally. It happens when employees are mindful, focused, professional and, yet, personal.
Building relationships is what Nick Marchetti of AMI Signs says is most important in his company vision.
“The way I prefer to interact with potential clients is to learn about their business, their vision...It helps build a relationship and that’s what we want to build our company on—relationships,” he says.
AMI Signs values long-term relationships more than any quick sale. This is evidenced in their daily practice: investing in customers so that their businesses flourish.
This Frederick-based company does not just create signs; it provides sign and graphics solutions that help companies market their business and build their brand. Full-service offerings include office signs, window and wall graphics; exterior signs and banners; and vehicle wraps and graphics. AMI Signs handles the entire solution, including design, production and installation.
AMI Signs is skilled in bringing a business to life, starting at the drawing table and ending with a full business model. As Nick puts it, “We can do everything that encompasses branding. From the sign outside, to the 3-D lobby sign...all the way to wrapping your vehicle!”
Nick also explains that companies sometimes don’t fully understand branding and might need education and guidance when fine-tuning their messaging and updating their logo. But whatever the case, the goal is always to help clients promote their brands.
Putting value on long-term relationships benefits both parties, supplier and consumer alike. A phenomenal example of Nick’s vision being fulfilled is in a business relationship with Josh Funk of Rehab2Perform.
Rehab2Perform is a physical therapy company with an athletic training feel. It emphasizes a focus on movement rather than pain, on an active lifestyle rather than just healing from injury. When Josh began this company, he needed the proper branding to convey his vision. And AMI Signs delivered.
Rehab2Perform has five locations in Maryland in Frederick County, Montgomery County and now their newest location in Annapolis. Josh has partnered with AMI Signs to execute his branding strategy. Being able to rely on AMI Signs through the years has been a gamechanger for him.
“Nick and his team offer a seamless process from the initial brainstorming and design to the schedule and installation date,” states Josh. “They continue to impress with their ability to serve as a strategic partner in our growth throughout the DMV. I do not think that our company would make the impression that it currently does without them.”
The interior design and signage of each Rehab2Perform location is seamless and consistent, from the front desk to the training rooms. The 3-D logos, wall graphics and murals set the tone for employees and clients.
Josh’s experience isn’t unique; countless companies have found a trusting relationship in AMI Signs. For instance, a local business needed a major facelift, and had plans for large wall and window decals to showcase their space. Their response to the finished product: “Amazing work! The attention to detail...and the customer support was top notch. We will definitely be using them every time we need signage!”
AMI Signs serves the Washington, Baltimore metropolitan area. They have national clients and ship to at least ten different states across the country.
This is a huge advantage for larger businesses. For example, one such company needed to rebrand thirty distribution warehouses across the country, which is no simple task. But the experts at AMI Signs are taking that on.
What about small businesses? Your friends with side-hustles? AMI Signs is happy to work with them, too.
In short, AMI Signs helps businesses of all sizes grow and expand. They want to be truly involved with every part of the branding process—something that just cannot be left for a last-minute scramble. Successful branding means a positive first impression for customers. It means brand recognition. It means promoting your business effectively.
AMI Signs never wanted to be “just a sign shop.” And they aren’t. AMI Signs is a different type of sign company. They don’t just make cool signs, they make cool customers.