Hair loss is a significant concern that affecting millions, transcending age and gender. Beyond its physical effects, this condition can profoundly impact one’s self-esteem and mental health. For many, experiencing hair loss can lead to feelings of anxiety, embarrassment, and decreased body image. Understanding the intricate relationship between hair loss, beauty standards, and mental well-being is crucial.
Owner Jessie Mobley and her team at 931 Beauty Co. understand it very well. When Jessie’s mother was taken unexpectedly from her at the beginning of the Covid pandemic, she faced emotional challenges that deeply impacted not just her mental health, but her physical health as well. Mobley experienced hair loss while grieving the loss of her mother, and after noticing that people were experiencing hair loss as well from the effects of Covid, she decided to take a deeper look into the science beneath hair loss and mental and physical health. “It’s all connected,” says Mobley. “Cosmetology, hair loss, and health in general.”
The 931 Beauty Brand is embracing that knowledge with a major makeover to kick off the year ahead. “A couple of years ago, we decided to expand more into health and wellness,” says Mobley. “Now we’re about to open up to offer more of an all-encompassing wellness lounge.” Mobley and others discuss these topics on her podcast, The Hairapist. She and friends offer heartfelt conversations and insight into the world of beauty, self-confidence, and mental health.
After a year under construction, 931 Beauty Co. is redefining the salon experience into one of overall beauty and wellness, inside and out. Their upgrades will include two new head spa tables where clients can enjoy transformative scalp treatments that soothe, detoxify, and rejuvenate. The infrared saunas promote deep relaxation, aid in detoxification, and support overall wellness. Alongside these new features are soaking cedar tubs offering a tranquil space to unwind. “That’s the connection that we’re trying to make, says Mobley. "Bridging the gap between mental health and beauty.”
Televisions provide light entertainment while soft, luxurious robes offer comfort as you transition between experiences. The bar and lounge elevate the experience even further as drinks and lunch are included. For those who enjoy the outdoors, the outdoor patio will be perfect for unwinding, drink in hand.
With an understanding of the emotional journey that accompanies hair loss, treatments and wellness for others who suffer are at the heart of the business. For those experiencing hair loss due to medical conditions such as alopecia or chemotherapy, 931 Beauty Co. offers a life-changing solution all the way from its laboratories in Italy– CNC Hair System using 3D Cranial Prostheses. These state-of-the-art hair systems, hand-crafted by Cesare Ragazzi Laboratories, are custom-designed to replicate your natural scalp and hair with stunning precision. “To be the only one with this license in this area and to be able to offer a medical device for hair loss solutions for people has been an incredible gift,” says Mobley. “We’ve had the opportunity to not only change clients’ lives and inspire confidence but also to be on the receiving end of these life-changing moments.”
Alongside this service, which is used as a medical device for medical-based hair loss conditions, 931 Beauty Co. employs in-house, advanced testing options such as the TricoTrest which provides insights into scalp health, offering solutions for stronger, healthier hair, or a hair follicle test that examines what’s happening on a cellular level inside the body and scans for nutritional deficiencies which can affect the health of hair, skin and nails.
The salon still offers all the traditional services. From expertly crafted hair packages including styling, cuts, and color, to luxurious blowouts and seamless extensions, the 931 Beauty Co. stylists ensure every strand looks flawless. Beyond hair, they offer
professional makeup services to enhance any occasion and precise waxing for smooth, radiant skin. “Naturally, when working with makeup, the skin comes into play, so we started suggesting Hydrafacials to our brides," says Mobley. "Eventually, we just bought the machine and hired aestheticians.” Hydrafacials rejuvenate the skin, leaving it glowing and refreshed.
Diving deeper into the skin care side of beauty, the aestheticians of 931 Skin Co. specialize in delivering radiant, healthy skin with a range of expert services tailored to your needs. Their signature ZO Skin Health gently exfoliates and rejuvenates. Dermaplaning enhances smoothness and texture by removing dead skin, while tinting services add a polished look to brows and lashes. Topical chemical peels target specific concerns, from fine lines to uneven tone, while custom masks hydrate and soothe.
931 Beauty Co. is now the ultimate destination for celebrating life’s special moments in style. Perfect for bachelorette parties or anniversary celebrations, their luxurious packages create unforgettable memories. “If you examine online content trends, you really see people diving into self-care," says Mobley. "The idea really started therein bringing people together and creating beautiful
moments while doing things that make you look and feel better in many ways.”
The new space is a sanctuary where you can gather your bridal party or loved ones in an elegant setting designed for relaxation and fun. Indulge in decadent chocolate-covered strawberries while toasting champagne, creating an atmosphere of joy and indulgence.
Together, the 931 Brands – 931 Beauty Co., 931 Skin Co., and 931 Bridal Co. – unite under one identity that represents beauty, health and wellness by offering products and services that empower individuals to feel confident and cared for. “That’s our brand,” says Mobley. “Taking my own life experiences and not only creating solutions for people, but being able to provide a safe space for people on top of offering traditional hair services.” 931BeautyCo.com