If you’ve got a style, Camille Beckman has a brand and products to match.
Hard worker who prefers floral scents? That’s Camille Beckman, with its glycerine hand therapy jars topped with hand-tied pink rosettes.
Love natural ingredients? Cosmic Body has your skin and hair oils.
Adore cuteness? Milk Jelli has bath bombs, face masks, and fruity fragrances.
A Family Brand and a Brand Family
Susan Camille Beckman Roghani founded Camille Beckman in 1986. Now her daughter, Roshan Roghani-Ishaq, serves as chief executive officer of the Eagle-based cosmetics business.
“I’m just too family-aligned to not go into the family business,” Roghani-Ishaq said.
She’s expanded the company since taking the reins, founding both Cosmic Body and Milk Jelli.
“Cosmic Body for me is really about rebelling against the industry that I'm in, in a way that is loving and that is thoughtful and that provides a great deal of value,” she said. “I personally like to have really clean products and so I felt it was imperative we create a brand that was to the extreme of goodness. We purchase all of our oils direct from farming relationships. Every ingredient is highly considered as to its agricultural relationship to the earth.”
For Milk Jelli, adorable was key. Starting online, the business had great buzz, but low sales. It wasn’t until Roghani-Ishaq tried a two-month pop-up in Boise Towne Square that Milk Jelli found its niche.
“I've always loved brick-and-mortar retail,” she said. “A lot of people say it's dead, but it's not. It's just that you have to elevate the experience. We built something that is like an aspirational TikTok girls’ bedroom where girls can come and feel like that's their home.”
The pop-up was a success. Now, Milk Jelli has three stores, one in Idaho and two in Utah, with two more planned in additional states.
Idaho Manufacturing
Staying family-owned and U.S.-based has meant turning down multiple offers and suggestions to move manufacturing overseas. Instead, in 2000 Camille Beckman opened a 105,000-square-foot factory and store in Eagle.
“I would never sell it,” Roghani-Ishaq said. “We've gotten crazy offers to buy this business, but I can't. To me, it’s like my mother's moral compass that is imbued in it, and so that is providing jobs in the community. It's taking care of people.”
Roghani-Ishaq is also passionate about her products and their quality.
“Susan's core values are really quality-oriented, people-oriented, and American manufacturing-oriented. We have to become makers again if we are going to be successful in the long run as a country. For me, it's a fine balance with focusing on American manufacturing, but then also having great relationships with the best labs and the best manufacturers around the world for things that don't get manufactured in the United States.”
Building the Legacy
The 35 acres that house Camille Beckman’s factory also hosts Chateau des Fleurs. The Chateau is home to weddings, concerts, and themed afternoon teas.
“That goes with the Camille Beckman ethos,” Roghani-Ishaq said. “We will leave a legacy where people have a chance to create generational memories. And so that's the story of the building.”
Also in the Chateau is Roghani’s Restaurant, which serves European and Persian cuisine. The menu is a reflection of the family, tying together Susan’s European heritage with husband Foad’s Iranian culture.
“It's been really exciting to be a part of that,” Roghani-Ishaq said. “Being a little bit more fearless to show people who we are and how beautiful it truly is to be a part of a family like this.”
The Next Stage
With an ever-expanding product portfolio and new risks in front of her, Roghani-Ishaq is looking to continue growing with her mother's words in mind.
“‘Stick to your values and to find ways to work with what you have in front of you and do your best with what's in front of you.’ That's definitely my mom's advice. That's how she built this company. That's how we continue to build.”
To learn more, visit camillebeckman.com.