When it comes to holiday shopping, jewelry often tops the list of meaningful gifts—and yet, for many men, the process of picking the perfect piece can feel intimidating. Between endless sparkle and price tags that span every budget, it’s easy to get lost in the shine.
That’s where local jewelry expert Thanh Tran, the owner of Cate Jewelry, steps in. With years of experience and an eye for design, she helps customers approach gift-giving with more intention and confidence.
Tran’s first piece of advice is to pay attention.
The jewelry a woman already wears reveals a lot about her taste, says Tran. Does she prefer yellow, white, or rose gold, and does her style lean classic, minimalist, or bold?
Her lifestyle also matters. Someone who’s active and on the go might appreciate something simple and durable, while a woman who loves to dress up could adore a show-stopping gemstone ring or pendant, added Tran.
Another factor is how the jewelry will be worn.
Everyday pieces like diamond studs or gold bangles differ from the special-occasion sparkle of colored stones or intricate designs.
And while budget naturally plays a role, Tran reminds shoppers that meaning outweighs magnitude.
She also encourages investing in natural stones rather than lab-created ones.
Natural gems, she explains, retain their value and can one day be passed down to children or grandchildren—transforming a holiday gift into a lasting heirloom.
It's also the small, personal touches that matter, says Tran. Engraving initials, an anniversary date, or a short phrase can turn a beautiful piece into a story she’ll wear.
Whether shopping at Cate Jewelry or another trusted local jeweler, a thoughtful approach goes a long way. After all, the best gifts aren’t just worn—they’re remembered.
Visit Cate Jewelry at 1910 N Main St 180, Walnut Creek | Catejewelry.com
"The jewelry a woman already wears reveals a lot about her taste."