'Tis the season for skin as white as snow during a flurry of events that require you to look and feel your brightest. With a festive calendar filled to the brim, it can be hard to stick to your routine, yet we turn around and instill resolutions to become our better selves. New year, new me. Look good, feel good. While we’re at it, can we take a moment to recognize the fact that we end up picking out most of our own gifts? Our hearts are full, our hands are wrapping, our drinks are topped, our wits are ending. It’s madness, it’s balance, it’s fun, it’s the holidays.
What if the gift of the season is a moment of intentional self-care? The kind where you see and feel the immediate impact? goGLOW,Middleton's newest luxury sunless studio, offers the perfect solution: an intentional act of mindful self-care that yields immediate, glowing results, perfect for gifting. Sound too good to be true?
To and fro, confidently you go, complexion aglow. A vision Mary Lamp, owner, wanted to bring to her community. While a holiday glow-up is certainly an event necessity [girl math], Mary suggests positioning it as a staple or, shall we say, tinsel part of your wellness routine, encouraging time to step away from the hustle and simply nurture your skin. Long-term skin health is a result of daily actions, and dodging UV rays is definitely a top contender in the anti-ageing game. Your skin barrier is another player.
Mary explains that their product line is designed to work together to prioritize skin health: "skin is your largest organ and we want to help take care of it." Mary shared that their founder, Melanie Richards, wasn't satisfied with the industry standard, so she created her own process. This led to a commitment to clean ingredients, a “low, pleasant scent that reminds clients of vacation," and the elimination of that notorious orange hue associated with lower-quality products. "A goGLOW results in a natural brown color, with ingredients intended to benefit your skin,” Mary shares.
The goGLOW experience is fast and refreshing, but never rushed. It begins with a personalized consultation where their sweet-hearted staff take time to analyze your skin tone, discuss past sun experiences, and understand your lifestyle. They’ll guide you through the process in a patented, brightly lit, and highly ventilated booth, a world away from the "back dark corner" experience of the past. Detailed notes linked to your personal profile ensure consistent, customized, and trusted care every time.
For a stocking stuffer that feels like a thoughtful kiss of sunshine, give the gift of a customized glow-up. Or, add it to your wishlist and thank yourself later. A gift card for a membership or a sleek bag of travel-sized products sounds like the perfect introduction to a new routine. With a non-committal membership that unlocks discounts, why not give it a glow?!
Middleton residents Mary and Mark Lamp opened goGLOW in January 2025, eager to change our preconceptions through their elevated, sunless self-care experience. Partnerships, collaboration, and information sharing within the local business community have been an incredibly fulfilling side benefit.