Featured Article
Sensible Luxury
The 2026 Lincoln Nautilus: Built For the Pace of Madison, and the Moments in Between
Featured Article
Fathers Reflect on Their Lives as Role Models
Four Local Men on the Honest, Proud, and Humbling Reality of Fatherhood
Featured Article
The Benevolent Banker
A Fourth-Generation Business Built on a Precedent of Putting Customers, Coworkers, and the Community First
Most Recent Articles
see them allAuto + Marine
Sensible Luxury
The 2026 Lincoln Nautilus: Built For the Pace of Madison, and the Moments in Between Article by Middleton City Lifestyle | Photography by Provided by Lincoln DESIGNED WITH INTENTION In a world that rarely slows down, the 2026 Lincoln Nautilus feels like an intentional pause. It’s the kind of SUV that fits into daily life in Madison without asking for attention. Whether you’re heading down the Beltline, pulling into Hilldale, or escaping toward the lakes for the weekend, it guarantees a...
read the articleLife + Culture
Fathers Reflect on Their Lives as Role Models
Four Local Men on the Honest, Proud, and Humbling Reality of Fatherhood Article by Middleton City Lifestyle | Photography by Provided Mario Balistreri Business Owner, Consultant YOUR PARENTING STYLE IN 3 VERBS: lead, encourage, support HARDEST LESSON? Patience and not to assume there is an understanding. HAS BECOMING A DAD CHANGED YOU? Completely. It cut through a lot of selfish thinking. Things that felt important don’t anymore. You start thinking about who your kids will...
read the articleFinance + Legal Services
The Benevolent Banker
A Fourth-Generation Business Built on a Precedent of Putting Customers, Coworkers, and the Community First Article by Jill Heilman | Photography by Ashley Hicks Media Co The heartbeat of this family legacy lives in the integrity of a handshake met with promise kept. Where a century of history is matched by a commitment to lead with a servant’s heart and common sense. The story of Great Midwest Bank began in 1935 with a vision for a cooperative institution. Back then, it was Milwaukee Federal...
read the article
Home Services
Respect the Trade
Don’t Call Me the Cleaning Lady Article by Kelly Mulqueen & MCL | Photography by Taryn Marie Photography As a woman-owned business, I built Happy House on a principle this industry often ignores: cleaning is skilled labor, not casual work. While I officially started my LLC in 2017, my experience began years earlier, cleaning homes in high school and then in college while pursuing an animal science degree at UW-Madison. Many cleaning business owners start the same way, picking up a mop without...
read the article
Our Issues
Your Brand, Everywhere it Matters
Print + Digital = Real Results
Pair the power of print with high-performing social media ads — professionally designed, strategically targeted, and guaranteed to deliver more exposure. With 400%+ more reach, white-glove service, and full campaign management, we make it easy to grow your business with confidence.
Expand Your Reach
be in the know
Join the Community
Are you passionate about living your best life? Do you enjoy discovering new tips and tricks for health, wellness, and personal development? Then it’s time to subscribe to our lifestyle publication email newsletter! By joining our community, you’ll receive exclusive content straight to your inbox, including expert advice, inspiring stories, and helpful resources. Don’t miss out on the opportunity to stay up-to-date on local happenings.
Our Partners
You want to support businesses that serve and positively impact our neighborhoods and so do we. That's why we're passionate about partnering with only the most trusted businesses and business owners. The following list is our collection of partners that support us and our community - find them here and in our publication each month.
Auto & Marine
Beauty
Education
Finance & Legal Services
Fitness
Food & Beverage
Health & Wellness
Home Services
Local Services
Real Estate
Shopping
Sports & Recreation
Message from the Publisher
Cole Spitler
Our publication is a community-focused magazine that aims to connect the residents to the people, places and things that make our city special. We are inspired by the unique atmosphere our city has, and we highlight the most positive aspects of living here. From locally owned businesses to inspirational residents, these pages will be your guide.
So whether you're a native or new to the area, our publication can become your community hub. Check out our most recent issues and our incredible business partners above.