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Building Better Bonds
How Aimee Jarosz is Sustaining a Legacy of Positive, Results-Driven Training at Dog’s Best Friend Article by Shelby Deering | Photography by Ashley Hicks Media Co. Once upon a time, there was a young girl who didn’t grow up with dogs, and in fact, she didn’t even “like” them because they often scared her. Eventually, she grew up and married someone who adored dogs, and before she knew it, she had an American Eskimo puppy named Keanu. The rest is history. Well…almost. A lot happened in between...
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Entertainment
Experience the Warmth of Winter Romance
Celebrate the season of love by rediscovering Middleton’s favorite cozy corners. These local experiences prove that cold months are perfect for intentional connection. Article by Middleton City Lifestyle Reserve a Private Igloo Dome Private igloo dining turns a typical night out into a winter experience worth remembering. With heated interiors and secluded seating, igloo domes offer a sense of exclusivity that’s perfect for date night. Lone Girl Brewing in Waunakee blends laid-back charm...
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Finance + Legal Services
Invested in You
How Googins Advisors Has Spent Fifty Years Converting Hard-Earned Savings into Lifelong Independence Article and Photography by Jill Heilman In an era of day-trading, meme stocks, and robo-advisors, there is something deeply reassuring about walking into an office where people still use file cabinets. At Googins Advisors in Middleton, the technology is up-to-date, but the crisp, warm atmosphere is decidedly timeless. It feels less like a Wall Street trading floor and more like a living room...
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Home + Design
Your Local Home Goods Dealer
Sampler Square Continues a Seven-Decade Legacy of Craftsmanship and Personal Service Within the Middleton Community Article and Photography by Jill Heilman A knob walks into a showroom ready to lock in a new look, knowing the key to pull off a successful home design hinges on how the twists and turns are handled. Instead of bolting to a faceless corporation where quality is a gamble, this door opened to a neighborly “hello” of trusted guarantee. For a well-rounded process that is anything but...
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Message from the Publisher
Cole Spitler
Our publication is a community-focused magazine that aims to connect the residents to the people, places and things that make our city special. We are inspired by the unique atmosphere our city has, and we highlight the most positive aspects of living here. From locally owned businesses to inspirational residents, these pages will be your guide.
So whether you're a native or new to the area, our publication can become your community hub. Check out our most recent issues and our incredible business partners above.












