Local Services

Building Better Bonds

How Aimee Jarosz is Sustaining a Legacy of Positive, Results-Driven Training at Dog’s Best Friend Article by Shelby Deering | Photography by Ashley Hicks Media Co. Once upon a time, there was a young girl who didn’t grow up with dogs, and in fact, she didn’t even “like” them because they often scared her. Eventually, she grew up and married someone who adored dogs, and before she knew it, she had an American Eskimo puppy named Keanu. The rest is history. Well…almost. A lot happened in between...

Entertainment

Experience the Warmth of Winter Romance

Celebrate the season of love by rediscovering Middleton’s favorite cozy corners. These local experiences prove that cold months are perfect for intentional connection. Article by Middleton City Lifestyle Reserve a Private Igloo Dome Private igloo dining turns a typical night out into a winter experience worth remembering. With heated interiors and secluded seating, igloo domes offer a sense of exclusivity that’s perfect for date night. Lone Girl Brewing in Waunakee blends laid-back charm...

Finance + Legal Services

Invested in You

How Googins Advisors Has Spent Fifty Years Converting Hard-Earned Savings into Lifelong Independence Article and Photography by Jill Heilman In an era of day-trading, meme stocks, and robo-advisors, there is something deeply reassuring about walking into an office where people still use file cabinets. At Googins Advisors in Middleton, the technology is up-to-date, but the crisp, warm atmosphere is decidedly timeless. It feels less like a Wall Street trading floor and more like a living room...

Home + Design

Your Local Home Goods Dealer

Sampler Square Continues a Seven-Decade Legacy of Craftsmanship and Personal Service Within the Middleton Community Article and Photography by Jill Heilman A knob walks into a showroom ready to lock in a new look, knowing the key to pull off a successful home design hinges on how the twists and turns are handled. Instead of bolting to a faceless corporation where quality is a gamble, this door opened to a neighborly “hello” of trusted guarantee. For a well-rounded process that is anything but...

Local Services

To Our Hometown Heroes

Love for Our Favorite Crew, Grateful for Everything You Do Article and Photography by Jill Heilman When the siren sounds and the lights go bright, you’re out the door, both day and night.  Through the heat and through the chill, you protect our town with heart and skill.  First to come and the last to leave, with a steady hand and a heart on your sleeve,  

Health + Wellness

The Water Standard

Inside Middleton’s Water Quality With Bottleless Nation Article by Jacob Thorwolf | Photography by Provided For readers who haven’t heard of Bottleless Nation, what is your mission? “Our mission is to deliver purified water and ice through advanced, sustainable filtration systems. We remove the contaminants commonly found in municipal water, substituting outdated hydration habits with cleaner, healthier, and more environmentally responsible solutions that support both people and the...

Life + Culture

Wellness Weekends

Feel Your Best to the Tips of Your Toes with These Wellness Weekend Getaways. Article by Shelby Deering | Photography by Provided All within a short drive from home, this collection of spas and serene bed-and-breakfasts offer the perfect excuse to slow down and recharge. Each destination offers its own atmosphere and treatments and together they create a relaxing circuit of nearby retreats ideal for mini vacation.   Sundara Inn & Spa Named one of the top “destination spas” in the United...

Fitness

The Proactive Edge

Perennial Wellness Longevity: An Accessible Partnership for Optimizing Long-Term Health Article and Photography by Jill Heilman Dr. Allan Mottram isn't waiting for disease to strike. As founder of Perennial Wellness & Longevity, a new addition to the Middleton health scene, he's built a medical practice around a simple but radical premise: the best time to address health problems is years before they appear. His approach? Longevity medicine, a discipline built on precise, personalized...

Health + Wellness

The Integral Link to Total Wellness

Determined to Remove Barriers to Care, Relief Mental Health Provides Immediate Solutions, Integrating Innovative Services into Your Path to Wellness Article by Jill Heilman | Photography by Provided by Relief Mental Health We often associate health with physical ability, but true wellness comes from understanding the connection between our mental and physical well-being. The path to physical health is more straightforward compared to the complex journey surrounding mental health, which often...

Health + Wellness

Train for Life

How Harbor Athletic Club’s Longevity-focused Programming is Helping Members Stay Strong, Capable, and Thriving at Every Age. Article by Middleton City Lifestyle | Photography by Provided by Harbor Athletic Club For decades, Harbor Athletic Club has stood on a simple, powerful idea: train for life . Not for aesthetics or trends, but for the strength, mobility, and resilience that allow you to live your life now and into the future. As a daughter of the founder, Sara Johnson, now owner, had...