Home Services

Preparation is Key

VR Painting & Contracting Brings Pro-Level Preparation to Every Project Article by Karen Redfield | Photography by Jill Heilman Anyone who watches a sporting event knows that a great deal of preparation goes into success on the field. As a former professional soccer player, Rolando Salas knows this first-hand and has taken this into his company, VR Painting and Contracting. A quality outcome was the primary goal in every soccer game for Rolando, and is the goal in every painting job. He notes...

Local Services

Driven by Legacy

How Triton Auto Spa combines sustainability, top-tier service, and generations of auto passion. Article by Middleton City Lifestyle | Photography by Ashley Hicks Clay Carlson, co-owner/operator of Triton Auto Spa, is a self-described “car enthusiast.” He grew up in the retail car business, working with his dad and grandfather in their General Motors dealership. After graduating from Northwood University in Automotive Marketing and the National Auto Deal Cadet Academy, Clay spent 15 years...

Health + Wellness

Feel Young Again

Talking Men’s Hormonal Health With Anne Ivaska, APNP, Elite Hormones Article by Anne Ivaska | Photography by Katie Wall What is the story behind Elite Hormones?  “Elite Hormones was born from a passion for helping people feel like themselves again. After working in healthcare and seeing how many individuals, especially men, were silently struggling with fatigue, weight gain, decreased sexual health, and brain fog, I realized there was a major gap in how hormone-related issues were being...

Life + Culture

Boys to Men

Shaping Our Community from One Generation to the Next Article by Jill Heilman | Photography by Katie Wall; Ashley Hicks George Vitense opened Vitense Golfland in 1955 with a simple mission: make golf fun and accessible for everyone. With his trailblazing wife Odie, they transformed a patch of farmland into a double-decker driving range and fully lit par-3 course, based on George’s belief that the short game is the foundation of great golf. As young parents, Joel and Sarah Weitz set aside...

Beauty

Glamour with Ease

Inside Glimpse Lash Salon Article by Tori Lynn | Photography by Saray De La Vega Photography How often do you get to truly unwind while also enhancing your natural beauty? At Glimpse Lash Salon, owner and certified esthetician Karla Teos Rivera ensures clients enjoy both—relaxation and effortless, long-lasting glamour. “When clients are in our chair, they're not allowed to open their eyes until the end of the service, it is truly a moment of rest.” Every service is designed for long-lasting...

Life + Culture

Women in Business

Four businesswomen weaving their expertise into the fabric of our community Article by Middleton City Lifestyle | Photography by Provided by Businesses   From breaking barriers in the roofing industry to spearheading the visual narrative of our magazine, these women are shining stars in our community, illuminating paths through their dedication and determination. These four entrepreneurs are not just building businesses; they're role models for our younger generations, proving that anything...

Local Services

Women Making an Impact in Our Community

Driven by Purpose: These Women are Transforming Lives and Uplifting Others Article by Middleton City Lifestyle | Photography by Provided by Featured Women Rooted in love and fueled by their sense of care, these women followed their passion to create spaces where they empower others to grow. Whether providing a place of connection or support when needed most, they are on a mission to uplift our community.   Charlotte Deleste "Do Something Good" - that's what Charlotte Deleste would say at...

Beauty

Beauty from the Inside Out

Wellness and Aesthetic Treatments with WHOW Aesthetics Article by Karen Redfield | Photography by Katie Wall Growing up in Jamaica, Dr. Kevin Ferreira, MD has fond memories of his grandmother. She would visit and care for elderly neighbors, helping them with whatever they needed, even remembering their birthdays with a cake. Early in his life, he felt that a “light turns on when you know you’re doing something good,” which led him into “a life of caring.” Kevin, an Internal Medicine Physician...

Auto + Marine

Kayser Celebrates 100 Years

Trust, Value, and Community Article by Middleton City Lifestyle | Photography by Provided by Kayser For the last century, Kayser Lincoln has been a cornerstone of the Madison community, helping generations of families make one of life’s most significant investments: finding the right vehicle at the right price. As Kayser celebrates their 100th anniversary, they’re reflecting on a legacy built on trust, fairness, and an unwavering commitment to client satisfaction. A Century of Excellence ...

Finance + Legal Services

Money Sense

9 tax Tips That Could Save You Money Article by Provided by Merrill Lynch | Photography by Ashley Hicks For ways to potentially reduce your tax bill this year or moving forward, consider these ideas from Bank of America Taking time to review your financial and tax situation could help you (and your family) keep more of what you have earned. While some strategies apply now, others involve anticipating changes to come. For example, deep cuts in gift and estate tax exemptions, scheduled for the...