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Preparation is Key

VR Painting & Contracting Brings Pro-Level Preparation to Every Project

Anyone who watches a sporting event knows that a great deal of preparation goes into success on the field. As a former professional soccer player, Rolando Salas knows this first-hand and has taken this into his company, VR Painting and Contracting. A quality outcome was the primary goal in every soccer game for Rolando, and is the goal in every painting job. He notes that “Preparation is the key to a perfect paint job.” This includes cleaning, sanding, and priming, “which ensures the paint adheres better and lasts longer,” giving each property “a professional look.” Another key element in building a successful business is consistent professionalism, which is based on “friendly and natural” communication, precise estimates, teamwork, and enthusiasm. Because he is the sole owner of his company, Rolando works directly with all homeowners and businesses, and is always on the job site himself.

Rolando’s daughter Victoria has the top billing in his company’s name, VR Painting and Contracting, and the sense of family and community are the foundation of the company. He credits his soccer friends who own businesses for the inspiration and advice he needed to start his own company. He worked in a friend’s painting company before going out on his own. Rolando also notes that his partnership with the Sherwin-Williams store in Middleton was a great help in building his business. His two sisters are also business owners, which suggests that owning a business is a family trait. Rolando also reflects his ties to the Middleton community by offering a 20% discount to police, firefighters, and veterans. And despite his busy schedule, Rolando still plays soccer at the Keva Sports Center at least twice a week.

VR Painting and Contracting does home interior paint jobs, as well as re-facing cabinets, removing wallpaper, and other small handyman jobs, and gives discounts for inside jobs from December to March. During the summer months, they also replace siding. Rolando is understandably proud of the long-term commercial jobs they did in the Waupun High School gym and Bob’s Suter’s Legacy20 Arena. He notes that patience and pride in his work, qualities he honed as an athlete, are crucial for such long-term jobs. Rolando offers free estimates and warranties for all his jobs and is happy to keep his clients for any future painting or contracting needs. Rolando stresses that, “Painting isn’t just aesthetic; it’s protective…it can shield your home or business from weather damage,” which can cause issues like moisture seepage or wood rot. In turn, this can extend “the life of your building materials.” Choosing the right paint can save you money in other ways, too. High-quality, durable paints, “can withstand the test of time and environmental factors,” which also saves you money in the long run.

Every customer who reviewed VR Painting and Contracting on the Angi website gave the company a 5-Star review and many of their compliments were similar. They described the company as fabulous, excellent, and wonderful. The work was professional, efficient, and fairly priced, and many commented that the workers went “out of their way” to ensure everything on the customer’s list was completed. For more comments and details about their services, Rolando also directs potential customers to his Instagram account: vrpaintnc. If you are looking for excellent painting or contracting services from a professional and friendly Middleton-based company, why not start with VR Painting and Contracting?

“Painting isn’t just aesthetic; it’s protective…it shields your home from weather damage”

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