Clay Carlson, co-owner/operator of Triton Auto Spa, is a self-described “car enthusiast.” He grew up in the retail car business, working with his dad and grandfather in their General Motors dealership. After graduating from Northwood University in Automotive Marketing and the National Auto Deal Cadet Academy, Clay spent 15 years owning and managing car dealerships around Madison. But as the auto industry evolved, Clay found himself ready for a change.
Through a family connection, Clay met the owner of Mermaid Car Wash. He expressed interest if the business ever went up for sale. That moment came in April of 2017, and Triton Auto Spa was born. The original East Madison location expanded to Middleton, where a state-of-the-art facility opened in 2021.
“It’s not just a clean car, it’s a lifestyle,” Clay says. “My family knows we never leave town or attend an event (including church) in a dirty car.”
Triton prides itself on being an environmentally-safe car wash. Under its Green Initiative, Clay installed 264 retrofit solar panels. The business uses ozone-safe products, “science to clean cars, not brushes,” and a trench pit system to keep chemicals out of groundwater. The concern for safety also extends to Triton’s employees and strengthens consistent quality control.
“If it fits in the building, we can detail it,” Clay says. Triton offers a wide range of full-service car wash and detail options. They can serve everything from sedans to SUVs to boats and RVs – and yes, there are completely equipped, self-serve dog wash stations too. Additionally, customers can request disinfectant and biohazard cleaning. To top it off, Triton offers a drive-thru Moka coffee shop on site.
Triton is a family business. Clay’s wife and three children tend to Triton’s landscaping and decorations inside the business. His son folded towels at Triton for his first summer job. Triton Auto Spa combines a legacy of cars, quality, and family into a successful business.