In a world increasingly shaped by fast design and fleeting trends, The Main Street Workroom stands as a reminder that the most beautiful homes are built slowly — with care, craftsmanship and heart.
Tucked along Westwood Avenue, the custom window treatment and soft furnishings studio is more than a business. It is the continuation of a family legacy that began more than 50 years ago, passed down through generations who believe that details matter and that a home should reflect the people who live within it.
“Our family has been in this business since 1973,” said Julianne Hidirsah, co-founder and co-owner of The Main Street Workroom. “My grandfather Berj started it, and my father, Ennis, worked alongside him until his passing. This is truly in our blood.”
For Hidirsah, the workroom was never just a career path — it was part of daily life. Childhood memories were shaped by fabric books, design conversations and tagging along on estimates.
“Dinner table conversations were about the latest Hunter Douglas products and drapery trends,” she said. “On school days off, I was at the D&D with my mom or riding along with my dad.”
The business as it exists today took shape during a pivotal moment in 2018. At the time, Hidirsah was balancing part-time work with her father while also working as a pastry chef at Morimoto in New York City. One afternoon, her father asked a simple question that would change everything.
“He asked if I wanted to come on full-time,” she said. “That conversation became the start of The Main Street Workroom as it exists today.”
Soon after, she brought her then-boyfriend, now husband, George Pecoraro into the business to learn every aspect from the ground up. By spring 2023, Ennis Hidirsah semi-retired, and the next generation officially took the reins.
While Westwood remains home, the family’s vision is beginning to extend beyond its borders. The Main Street Workroom is in the process of establishing a second presence in St. Augustine, Florida. Ennis Hidirsah will be primarily based in Florida, with Julianne, George and Ennis traveling regularly between both locations to ensure the same level of craftsmanship, service and attention to detail that has defined the business for more than 50 years. The expansion reflects a thoughtful evolution — growing carefully, without ever losing the personal touch at the core of the workroom.
“Today, we’re proud to be running the business together while raising the fourth generation,” Julianne said.
For the family, planting roots in Westwood was never a question. It was a dream.
“We live in town, being able to walk to work was always the goal,” Pecoraro said. “Juli and I joke that Westwood feels like Stars Hollow. There’s a genuine sense of community here, which is rare.”
That sense of community shapes the way they do business. Clients are not treated as transactions but as neighbors, often becoming long-term relationships that span years and multiple homes.
“Every client who walks through our doors is treated like family,” Julianne said.
What sets The Main Street Workroom apart is not just the product, but the approach. This is not a by-the-book design experience. It is collaborative, thoughtful and deeply personal.
“When a client reaches out to us, they’re getting generations of knowledge and a deep respect for a craft we truly love,” Julianne said.
To Ennis Hidirsah, custom means elegance — and patience.
“Custom is paying attention to the smallest details and working closely with the client to achieve the perfect finishing touch,” he said. “It’s taking raw materials — fabric and hardware — and transforming them into something functional and beautiful. That’s art.”
That philosophy carries through every step of the process. Whether a client begins with an in-home consultation or a visit to the showroom, the journey starts with listening.
“We talk through the client’s overall goals for their space,” Julianne said. “We review samples together and curate a clear vision of what the finished look will be.”
From there, the workroom team remains involved from start to finish. Pecoraro and Ennis personally handle installations, ensuring each project is delivered and installed with care.
“We hand-deliver each project,” Julianne said. “There’s something important about that final moment.”
For many homeowners, the process of choosing window treatments can feel surprisingly overwhelming. At The Main Street Workroom, easing that uncertainty is as much a part of the service as the finished product. The team approaches each project with patience, reassurance and a steady sense of calm, guiding clients through decisions one step at a time.
Pecoraro often finds himself balancing both logistics and emotions, gently steering conversations back to clarity and comfort. He jokes that his role sometimes resembles that of a marriage counselor, helping clients slow down and focus on what matters most. From the first visit, his goal is to move through the process thoughtfully, tackling one window, one piece and one decision at a time.
Julianne brings the conversation back to something more personal. Rather than chasing trends or outside opinions, she encourages clients to consider how they want their home to feel. She often asks what will make them smile when they walk into the room, reminding them that the space belongs to them and that joy should always be the guiding factor.
Ennis adds a grounding perspective shaped by decades in the industry. He encourages clients to resist the urge to do everything at once, instead approaching the home in layers. Starting with essentials like shades and building toward drapery and upholstery allows each element to be appreciated fully.
That same sense of intention carries through to the work itself. Craftsmanship is the foundation of everything they do. As a third-generation business, expectations are high and the team welcomes that responsibility.
“We notice what no one else does,” Julianne said. “The little details are everything to us.”
They take pride in noticing what others might overlook, believing that it is often the smallest details that elevate a space from finished to exceptional. Their passion for the craft is reflected in the materials and styles they gravitate toward. Ennis favors timeless, elegant solutions like the Hunter Douglas Pirouette shade, while Julianne embraces texture, bold color and her signature love of Provenance Woven Wood shades and leopard print. Pecoraro values versatility, drawn to the Duette Duolite for its ability to balance privacy and light in both formal and relaxed spaces.
While the team stays closely connected to evolving design trends, their philosophy remains steady. Design, they believe, is cyclical — what feels fresh today often echoes the past. More important than any trend, however, is authenticity. Their advice remains constant: stay true to yourself.
“Individuality is the greatest trend of all,” Julianne said.
For the team at The Main Street Workroom, window treatments and soft furnishings are not an afterthought, they are the final layer that brings a home to life.
“It’s one of the best ways for a client to express themselves,” Julianne said. “It’s often overlooked, but it makes all the difference.”
At the end of every project, the hope is simple.
“We want clients to feel that their vision has truly been brought to life,” Pecoraro said.
In Westwood, where community still thrives and craftsmanship is cherished, The Main Street Workroom continues to do what it has done for generations — quietly, beautifully and with heart.
For custom window treatments and soft furnishings, reach out to The Main Street Workroom – Hunter Douglas Gallery. The family-owned studio is located at 260 Westwood Ave., Westwood, NJ 07675. Call 201-487-1626 or email info@themainstreetworkroom.com. Learn more at themainstreetworkroom.com and follow them on Instagram @themainstreetworkroom.