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A Strategic Approach

These ladies have the expertise and passion to get clients to the closing table

Article by Sue Baldani

Photography by Home Pix Media

Originally published in Brentwood Lifestyle

Realtor® Paula Hinegardner has the market expertise, depth of connections, and an overall approach to listing homes strategically. One in particular, located on Percheron Lane in Arrington, is a custom-built home with almost 6,000 square feet of living space, situated on a picturesque one-acre property in a peaceful, family-friendly neighborhood.

In just over two weeks, the Paula Hinegardner Group of Keller Williams® in Franklin was able to secure an amazing offer for the sellers, which they accepted. 

“It was spectacular, and very different than what we normally see in a Williamson County home,” says Paula. “Certainly, we have great design aesthetics and amazing designers here, but the homes themselves have typically been a little bit more traditional in the past few years.”

Some buyers are looking for a more contemporary design, and this home perfectly fits that description. “The Williamson County buyer is really more about family, and this modern home was built with everything that the luxury buyer today is looking for,” says Paula. “That included two things in particular - a hidden kitchen and indoor/outdoor living.”

A hidden kitchen is one where all the actual prepping and cooking takes place, while leaving the main kitchen clean and tidy. Luxury buyers, she explains, want a working space that’s not open to the open-concept floor plan.  “They really want the kitchen itself to be the star of the show,” she says.

The gourmet kitchen, with its high-end appliances and frameless custom cabinetry, was akin to a work of art, and not one that people would want to get dirty.

Its other in-demand feature was the ability to have true indoor-outdoor living. Opening up a wall of windows allowed a connection directly to the outside and the lovely, covered living and dining areas. There were also remote-controlled screens that could be lowered, while still allowing for that inside/outside feel.

The floor-to-ceiling windows flooded the home with natural light and showcased the amazing outdoor property, which included a kitchen, sun deck, and an impressive built-in spa and pool.

Another unique feature of the home was its first-floor guest suite, which could be used for visitors (ideal especially for aging parents), nanny quarters, or for multi-generational living. 

The primary bedroom, which featured a spacious spa-like bath with a freestanding soaking tub, oversized walk-in shower, double floating vanities, and a custom walk-in closet, was also located on the main floor.

Upstairs, in addition to two additional bedrooms, each with its own en-suite bath and walk-in closet, were two separate activity centers—a media space and a cool game area with a pool table and more.

“The house was perfect for entertaining, but it was also really perfect for today's family,” says Paula. “The kids could have their own fun area while the adults could have a truly elevated space of their own.”

For Paula, the marketing of this home was a team effort. “One of the things I enjoy the most about my team is that it’s made up of a group of women who love what they do. I don't have a traditional real estate team with groups of buyer's agents and listing agents.”

Instead, her team is comprised of highly talented designers, administrators, and transaction coordinators. “We all work together to provide a seamless experience for both the buyers and the sellers, and all of the ladies who work with me are very accomplished in their own right,” she says. “They all work hard and love what they do, and I enjoy the fact that I'm surrounded by such successful women.”

Working collectively as a group, Paula puts great stock in their opinions. “Everybody has input into the decisions we make about how we list and advertise a house. My social media team is led by a woman who's in the magazine and social media industry. My website team is owned by a woman who's been in the website business for more than 15 years. You have to let the experts do what experts do.”

Paula never imagined that The Paula Hinegardner Group would be the mega-business it is today. “I actually come from a huge corporate background and worked in corporate retail for more than 25 years,” she says. “Real estate just kind of happened. It was something I was going to dabble in when I retired from my corporate life, because suddenly I went from my phone ringing nonstop to my phone never ringing.”

Since she wasn’t ready to slow down and take it easy, she established herself in a totally different industry. “My mom was a broker. I worked in corporate HR for a number of years and had the relocation pyramid underneath me. I thought I would do this for fun, and it morphed into this huge business. I probably work more now than I did in my corporate life, but it doesn't feel like it, because I love what I do.”

To find out how Paula and her team can help you find the perfect home or sell your beloved property, visit her website or call.

PreviewNashvilleRealEstate.com 

615-778-1818

“I enjoy the fact that I'm surrounded by such successful women.”

“We all work together to provide a seamless experience for both the buyers and the sellers, and all of the ladies who work with me are very accomplished in their own right.”