Lindsey Frost knows how to work a room. A mother of three and the daughter of a businessman who worked in building materials, Lindsey Frost's firm, Frost Designs, is grounded in a foundation of experience, enthusiasm and perhaps most importantly, on relationships. From rearranging furniture and opening up an office space for more lighting to adding the right décor to tie a room together, the team at Frost Designs does it all.
Be it with contractors, architectures or clients, for Frost there are very few projects that do not result in a new friendship. “One of our core values is nurturing relationships. I feel like that is a big part of our industry. Our job is getting to know our clients and the people we are working with, seeing how they live in their spaces, and understanding how their families function," Frost explains. These relationships are the cornerstone of Frost Designs' success.
From start to finish, the team at Frost Designs strives to fulfill the vision of their commercial and residential clients. The process begins with a two-hour consultation to understand the client's personal preferences. From there, the team tackles projects as simple as refurnishing a room and as large-scale as hiring a contractor and architects to update an entire home.
Frost is known for gently nudge clients to think outside the box. “We do try to push the limits and push our clients a little bit, so they’re getting something unique. We challenge them, even just a little bit, even in their comfort zones,” Frost says. The Lakeshore Living project featured on their website, in particular features a stunning open office space. The client, who wanted a space that would provide a nice meeting background, Frost worked to incorporate the view of the lake and brighten not only the room, but the entire home.
With a little encouragement and a lot of trust, one client who once preferred darker-toned, traditional furnishings, soon embraced modernized lighting, lighter woods and statement fabrics. While not all projects are that easy, Frost enjoys a challenge. “It’s fun to work through those challenges, whatever they are and really learn how to make the best of it. Our goal is to create spaces that are functional, beautiful, and aesthetically pleasing for the client.”
Style, Frost believes, is a form of expression even in furnishings. Frost’s love of unique patterns and vibrant colors is showcased in her newest venture, Twenty-Two, a retail store that shares the same space as Frost Designs. Potential customers walk through Twenty-Two to get to the design firm, providing the opportunity for inspiration.
As for Lindsey's favorite style? Hands down. Palm Beach. “It’s just so fun,” she says. Although, she understands not many clients want to design their home or business in that style, Frost and her team know the joy in working on a clients dream space is allowing their personality to shine through. “It’s fun to add to some unique flare here or there and mix some of the styles to show how things really can work with a little of what they love, maybe a little of what I love, and what our team loves,” she adds with a laugh.
While she has her sights on expanding, the firm is happily operating in Chattanooga, building more relationships under the principle, that for any projects, big or small, Frost and her team are there from start to finish.