Summer has many longing for days on the water.
Water skiing. Wakeboarding. Wakesurfing. Cruising around in a sleek, luxurious towboat and playing on the water.
Enter MasterCraft, world-renowned as an innovator, designer, manufacturer, and marketer of premium performance wake boats.
The company offers 16 models, all aimed at delivering the industry’s most customizable waves, the most comfort and convenience, the highest quality, and innovative connectivity through leading telematics.
The 2024 season brings MasterCraft’s most diverse lineup, including the all-new XT25. The pinnacle of the lineup though is the MasterCraft XStar S. It’s bold, iconic and perfected with world-class wakesurfing and wakeboarding performance and ultra-premium comforts at every touchpoint. With SurfStar technology, the XStar S pumps out the industry’s most powerful, clean, and consistent wakes and waves. The X Family also offers a luxurious experience in and behind the boat and is available in 22' to 26'. With top-tier materials and upscale finishes, the X models exude luxury and deliver all-day comfort.
Several of the brand’s other models also received upgrades. For example, the NXT family’s dash upgrade has each model equipped with an intuitive seven-inch touchscreen display with built-in music controls, which eliminates the need for a separate radio interface. There’s also an updated SurfStar interface, which allows NXT riders to have three Rapid Surf wave options on each side to accommodate all skill levels; remote battery switching via the MasterCraft Connect App; power board racks; and more.
For those not yet ready for boat ownership but want in on the fun, MasterCraft has a partnership with Suntex Marinas network to provide on-water experiences at 13 destinations around the country through its Boat Clubs—including Canyon Lake Marina in Apache Junction and Roosevelt Lake in Roosevelt. Choose your boat, enjoy it, and leave the maintenance, slip fees, and cleaning to the Club.
MasterCraft Gives Back
For the second year in a row, MasterCraft Boat Company is giving back to St. Jude Children’s Research Hospital through the launch of its second annual Surf to Save Lives campaign.
This year’s campaign, which is again dedicated to raising awareness and funds to benefit the lifesaving work of St. Jude, launched on May 24 and runs through Oct. 1. Boaters—not just MasterCraft owners—can participate by downloading the MasterCraft Connect app and logging on their on-water activity. For every minute logged, MasterCraft will donate $1 to St. Jude, with a maximum donation of $75,000.
“The Surf to Save Lives campaign allows boaters to impact the St. Jude mission while enjoying their favorite water sports like wakeboarding, waterskiing, and wake surfing,” says the company.