In a quiet pocket of Palm Beach International Airport, far from the echo of baggage carts and gate calls, a different kind of journey begins. No announcements. No crowds. Just the warm scent of polished leather, the hush of turbine engines, and a crew preparing something less like a flight and more like an experience. This is Hera Flight—where luxury travels quietly, and time bends in your favor.
Founded by former pilot and Palm Beach resident Jonathan Hollar, Hera Flight doesn’t chase scale or spectacle. It was built on the idea that private aviation isn’t simply about getting from one place to another—it’s about how you feel while getting there. “True luxury isn’t just about the aircraft—it’s about how we make people feel from the moment they reach out,” Hollar says. “I started my career as a pilot, and I always appreciated the human side of the job—anticipating needs, remembering preferences, creating calm in motion. That’s still the heart of Hera Flight.”
At Hera, the experience is curated around the individual. Every journey begins with questions, not assumptions. Who’s flying? Where are they going? What matters most right now? The answers determine everything—from which aircraft is selected (a Gulfstream GIV for business, perhaps a Challenger 601 for family leisure) to what’s waiting on board. It might be a specific brand of sparkling water or a cabin set to a preferred temperature—small, thoughtful cues that signal a company designed for presence, not pretense.
“It starts with systems, but it’s delivered by people,” Hollar explains. “We run a precise global operation—routing, timing, compliance—but never at the cost of connection. Our team knows how to execute at the highest level while staying invisible when needed.”
And speed matters. Literally. “As the first pilot who started this company—and a race car driver—we’ve made our motto ‘speed is life,’” Hollar says. “People fly private to save time. It’s the one currency you can’t get back. We strive to be on time and move quickly, always.”
That ethos has attracted a growing roster of loyal clients, including UFC Champion Colby Covington, who flies with Hera regularly. "Private travel isn’t always about luxury—it’s about peace of mind," Covington says. "Hera Flight has taken care of me after tough fights, in high-pressure moments, and even when I just needed to get home. That kind of trust matters."
Many of Hera’s travelers come from Palm Beach, and Hollar’s own roots in the community have deeply shaped the company’s philosophy. “Palm Beach has a refined way of life—it’s fast-paced but elegant, driven but deeply personal,” he says. “Our clients here value privacy, yes, but also relationship. They want to know who’s flying the aircraft. They want to trust the voice on the other end of the phone.”
That’s why Hera avoids call centers and never outsources communication. Hollar remains closely involved, often fielding calls directly and networking with clients himself. “Our clients aren’t just a number,” he says. “They know they can reach me personally if something important comes up.”
Hera’s Jet Card Membership distills this approach into a flexible, highly tailored program. With guaranteed availability inside 48 hours, transparent hourly rates, and no peak-day or fuel surcharges, it’s designed for people who need consistency without the long-term commitment of ownership. The result is freedom: to plan less and go more, without compromise.
For Hollar, some of the most meaningful moments have nothing to do with luxury and everything to do with showing up when it matters. “There was a flight early on—short notice, medical urgency, family onboard. Every part of the trip had to run perfectly, and we made it happen,” he recalls. “One of the family members grabbed my hand after landing and just said, ‘Thank you for making this easy.’ That’s when it hit me: this isn’t just about flying jets. It’s about being there in someone’s life when it really counts.”
Today, Hera serves clients heading everywhere from Harbour Island to the Alps. Customized, multi-leg international itineraries are increasingly common, and the company is investing in the future with innovations like Starlink satellite Wi-Fi. “Connectivity is the next frontier,” Hollar says. “Clients expect the same high-speed internet they have at home, even at 40,000 feet. Whether you’re on a video call over the Atlantic or streaming a movie on the way to Aspen, the experience needs to be seamless.”
Because for Hera, air travel isn’t just about lift—it’s about lightness. About knowing someone has thought of everything so you don’t have to. And for the travelers who know the difference between arriving and being delivered, Hera Flight offers something quietly extraordinary: a way to experience the sky not as a barrier, but as your own horizon.
Every journey begins with questions, not assumptions.
People fly private to save time. It’s the one currency you can’t get back.