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Acceptance is What Equals Human

So much more than a clothing brand

Equals Human is a clothing brand like none other. Their commitment to humanity — among sustainability and community — is not to be overlooked. From creating specialty custom pieces to giving back to charities, this is a brand you want to keep tabs on.

The EQH team is made up of entrepreneurial-at-heart trio Jessica Licata (co-founder), Alison Vitolo (co-founder), and Jodi Ingham (creative partner). Their diverse backgrounds — Jess comes from construction, Alison from the restaurant business, and Jodi from fashion — parallel what EQH ultimately stands for: acceptance.

Originally titled Beautiful Knuckles, the brand has evolved into one encapsulating art, culture, community and giving back, all in the rarest and realest of forms.

“We wanted to show that there’s always light in the dark,” Jess explains of the brand. “And it has elevated from there.”

Their product is sustainable “down to the nuts,” they tell me, from the raw, 100% organic fibers they use, including materials like refurbished french terry, cheesecloth, tarp, and eco-friendly ink. 

Their brand aesthetic is one I would call an edgy and artful sophistication, filled with a variety of style vibes offering high-fashion silhouettes like their infamous organic layered skirt and organic silk trim kimono to streetwear looks including their sidecut crewneck sweatshirt and trifecta organic tee.

Currently, their focus is on custom-wear. From blazers to skirts and beyond, they’re happy to produce the garment of your dreams. Just head to their website, click on “Custom,” and explain what you’re interested in custom-ordering.

“People want beautiful, unique things,” Jess says. “Our clothing is very thought-provoking, and we don’t want to add more to the environment. Sustainability isn’t just a gold star. It’s something we practice every day.”

In line with their giving back ethos, 10% of every sale goes back to one of the multiple charities EQH works with, including New York Bully Crew, Free Arts, and Grassroots Grocery.

They currently have stockists at Flying Solo in NYC, UnRacked in Hudson, NY, and House of BAV in Atlantic City.

“We want to show that anything is attainable,” Alison states of the brand. “Through our art, our clothing, everything.” 

“And that people are here to help, no matter what capacity” Jodi adds. “It’s all about humanity at the end of the day.”

Website:  equalshuman.com

IG:  @equalshuman_movement

"Our clothing is very thought-provoking, and we don’t want to add more to the environment. Sustainability isn’t just a gold star. It’s something we practice every day.”

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