Diamonds and gemstones are always a dazzling way to express your love for that special someone, as well as cherished family and friends. As the season of love quickly approaches, it’s helpful to get a head start on gifts you will want to buy for your loved ones this Valentine’s Day. Buchroeders Jewelers has you covered for Feb. 14 and for all the special dates you want to celebrate this year and for years to come.
“Timeless diamond jewelry is always a wonderful choice for Valentine’s Day,” says Seth Lindenbusch, general manager of Buchroeders Jewelers. “Diamond stud earrings, tennis bracelets and pendant, or in-line necklaces are not only elegant but also become cherished heirlooms that can be passed down through generations.“
Buchroeders radiates love for the community by creating happiness and memories for those you hold dear. The business dedicates itself to clients’ special occasions; as a long-standing institution, it is a reliable and trusted source for crafting brilliant jewelry for those you love.
“Buchroeders has been part of the Columbia community since 1896, and this city feels like home in every sense of the word,” Lindenbusch says. “Over the years, we’ve built relationships that span generations, with clients returning for life’s milestones and trusting us as their jeweler for life.”
With the responsibility of ensuring quality jewelry for clients, the Columbia jewelers want to continue working towards being the most innovative in the jewelry industry. The team works each day with their philosophy top of mind: put the client first, always.
“Being in Columbia means upholding that legacy while continually striving to exceed expectations. We’re deeply grateful to be part of a community that values connection and tradition while incorporating innovation as much as we do.”
Diamonds are the pinnacle of a Valentine’s Day gift. This year, Buchroeders is thrilled to offer a new, timeless diamond collection for clients.
“We’re incredibly excited to showcase our exclusive Giant Diamonds, Tiny Prices collection," Lindenbusch says. “This unique offering features spectacular, large natural diamonds that our owner, Mills Menser, has carefully curated over the years. Recently, we’ve set these diamonds into stunning engagement rings, making them available to the public.”
Lab-grown diamonds account for approximately 50% of diamonds sold in the United States. This means natural diamond prices have lowered, making them an exceptional value. These rare prices are not anticipated to last long, allowing buyers a brief window for an exciting, rare purchase.
Whether purchasing a present for Valentine’s Day, a celebratory milestone or simply to say, “I love you,” Buchroeders’s commitment to their clients extends from the moment they walk in the door to the smile that accompanies their gift and the care provided for years to come.
Instead of predetermining what their clients are seeking, the team members listen to their preferences and assist them with their overall needs and goals for their purchase. This begins with the store’s selection process for its in-store inventory, which is directly tailored to the customers’ preferences and trends. If a client doesn’t find something suiting their needs, then the store offers a custom design process utilizing advanced CAD technology. Jesse Miller, the master jeweler at Buchroeders, then makes your designs a reality.
With clients at the heart of business, Buchroeders stays ahead of the times in offering the most seamless customer experience as possible.
“While our commitment to exceptional service has remained constant, the way we serve clients has evolved significantly. The jewelry industry can often be archaic, holding tightly to traditional practices, but at Buchroeders, we’ve chosen to evolve with the times,” Lindenbusch says. “As early adopters of new technology, we’ve embraced tools like our website, brdiamonds.com, and automated notifications to enhance the customer experience. This forward-thinking approach allows our century-old business to remain relevant and innovative, ensuring we continue to meet the needs of a modern, dynamic community while honoring the relationships we’ve built over generations.”
In addition to its responsibility to clients, Buchroeders also dedicates itself to engaging in opportunities of connection with other local businesses and throughout the Columbia community. The store loves donating to local charities and participating in events.
“We’re proud to be part of downtown Columbia, right in the heart of the city on Broadway. The community’s love for local businesses is incredible, from participating in events like Small Business Saturday to celebrating the uniqueness each business brings.” Lindenbusch says. “We strive to give back by supporting charities and causes we believe in, collaborating with other local businesses, and creating shared opportunities through events. This relationship with the Columbia community fuels our passion and commitment every day.”
Being in Columbia means upholding that legacy while continually striving to exceed expectations.