Long before the inception of his successful Dallas-based custom homebuilding business Alford Homes, Greg Alford was introduced to the world of construction by his grandfather, sparking a passion that would last a lifetime. “My grandfather was a carpenter, and I worked carpentry jobs in the summertime,” Alford says. “I just fell in love with construction — I loved every aspect of it.”
Alford continued to pursue this interest in college, where he received a degree in Building Construction, which is a remarkably rare accolade among Dallas builders. Upon graduating, he followed his brother’s footsteps into the custom homebuilding business, and after 20 years of building luxury homes, Alford launched his own family business in 2001. Four years later, Alford Homes sales had jumped from two homes a year to 20.
“44 years ago, custom home building was quite different from what it is today,” Alford says. “I remember when we first started building custom homes, a huge house was 2,250 square feet, and today we build 7,000-plus square-foot homes. So it's amazing what we get to build.”
As Alford and his company have grown with the Dallas homebuilding industry for the past four decades, his approach to the business has remained steadfast — work with people you trust, and always deliver the highest-quality product possible.
From surviving the 2008 financial crisis to keeping its whole team intact through the pandemic, Alford Homes has proved its lasting power. Much of this success is attributed to the talented, trustworthy team that Alford has built. Along with his wife, Julie, who’s the finance and marketing manager, and his son, Ben, who’s the vice president of production, most of Alford’s subcontractors and tradesmen have been working with him for over 20 years.
“Our interior designer has been working with me for almost 30 years,” he says. “I first see what she’s ordered when it’s already being installed in the home — that’s how much trust I have in her, and that's how talented our team is. They’re the reason for our success. You have to be a first-class professional and on top of your game to work with Alford Homes.”
Displaying the quality of his team, the technology they use and the lots they build on, one of Alford Homes’ latest projects sits on the half-acre corner lot of two coveted Highland Park streets — Armstrong and Beverly. The Santa Barbara-style home overlooks picturesque Turtle Creek and is filled with advanced, luxurious amenities including an exercise room and sauna, an elevator, a game room and a refrigerated wine room — not to mention the entertainment-ready family room, complete with an operational wall that opens to an expansive backyard and veranda.
“It has the technology: the floating staircases, the closets, the jewelry drawers that are backlit with LED lighting,” Alford says. “It’s just one luxury amenity after another; the house is spectacular.”
Alford Homes has made a major commitment to the Park Cities by constructing new luxury homes in the area for 17 years. With new and notable clients moving to Dallas from across the country, and existing clients that keep coming back for second, third and fourth home builds, it’s clear that Greg Alford has turned his passion into a business with integrity. Looking ahead, Alford plans to continue building some of the finest luxury homes in Dallas, with hopes of one day passing the family business on to his son.