From his beginnings in the Los Angeles Jewelry District, Eddy Mirachian, better knows as PAVE, developed an interest in jewelry at a young age. Starting as a diamond setter over 30 years ago, he began designing unique pieces for several jewelry labels and private clients.
In 1998, Eddy established his own company and began creating exclusive products for people throughout the fashion, music, entertainment, and sports industries. Today he can be found at his jewelry store, Pave Diamonds, located on Northwestern Highway in Southfield.
Designing distinctive, bespoke jewelry pieces has always been a passion for Eddy. The creativity involved and the ability to make something that is beautiful and original excites him. Eddy finds inspiration in “the ability to create and design custom one-of-a-kind unique jewelry pieces for customers of all ages and backgrounds to enjoy.”
Eddy’s love of creating doesn’t end at the jewelry bench, however. “As far back as I can remember I have always been building or designing,” he says. “Just recently I started a project restoring classic cars, which is my other passion.”
At Pave Diamonds, says Eddy, there are none of the mass-market, cookie-cutter pieces you might find in other stores. “Pave Diamonds creates and manufactures all of its jewelry with no outsourcing. That way we can control the cost and quality and use customer input and feedback to create pieces they are going to enjoy for a lifetime,” he adds.
“We are real jewelers,” notes Eddy proudly, “unlike other jewelry stores.” At Pave Diamonds, he continues, "we specialize in all custom jewelry, design, and diamond setting.” Pave’s selection includes items ranging from pendants and chains to rings, bracelets, and more.
Besides his expertise, experience, and creativity, Eddy also strives for a warm, relaxed atmosphere in his store. He describes Pave Diamonds as a “friendly, family atmosphere. If customers want to stop by and chat about jewelry or current events, we welcome that too.” Likewise, Eddy doesn’t like to pressure his customers, but is happy to share his interest and knowledge of diamonds and gold with those who stop in to visit.
With the holidays coming, choosing a perfect gift can be difficult. Eddy believes his relaxed approach can help. “I like to have a conversation with a client to get to know them and their needs. According to that, I suggest different options,” he says. “I want customers to feel comfortable when they walk in, and that’s why I’m always ready to talk to them and get to know them. I believe in relationships more than transactions.”
Speaking of relationships, Eddy also cherishes his with his family. “My wife and I have been married for 18 years,” says Eddy. “We have been blessed with two children that are teenagers now, and a four-year-old dog. I can’t imagine life without them.” Likewise, Eddy feels that after over 30 years in the jewelry business, the relationships with his clients have made them feel almost like a family to him as well.