If necessity is the mother of invention, perhaps lockdown is the aunt of creativity. That was the case for Glittermark founder Aimee Coxhead.
“I created my first glitter shaker bookmark back in 2020, just before my three kids were heading back to school that fall,” she explains. “We had spent so much time together during Covid that everyone was feeling a little anxious about going back and what that was going to be like. We had been practicing positive affirmations at home, and I wanted a way for them to be accessible back at school, so I made my first bookmark with the affirmations inside and added the glitter to make them more exciting.”
It wasn’t long before a craft project for her kids turned into something more.
“I shared it on Instagram and got so much positive feedback and realized that other families were feeling the same way we did, and a friend of mine encouraged me to start selling them,” says Coxhead. “My favorite thing about creating these glitter shaker bookmarks are the messages that I receive from my customers. Moms frequently share with me that their kids are more excited to read now that they have a Glittermark. My hope is The Glittermark feels more like an experience while reading and less of a placeholder.”