For what feels like forever, we’ve been curating our wardrobes, homes and lives with images we can simply copy and paste. Now AI is at the forefront competing for our attention and leaving us to wonder…is that real?
Let’s find our true timeless style and let our obsession with imagery be what it always should have been-our inspiration. Let’s follow less and create our outward identity more. Let’s set trendy aside and focus on our roots with classics through rich textures and colors.
Throughout September, our favorite brands are introducing genuine golden hues that more deeply reflect the dandelion yellows we saw for summer. The tone is that time of day when the sun is setting and casts a healthy blond glow over our desert. Fifty shades of reds, light pinks and plums from head to toe collide with a uniqueness I have yet to remember in my 20+ years of buying fall fashion.
For me, it's an ode to the countless times I’ve excitedly walked into DVF’s iconic Meatpacking boutique and am greeted by her Warhol portraits in the same beautiful bold colors. Traditional olives and light blues pop through nostalgic Glen, Tartan and Windowpane plaid outerwear modernized by cropped silhouettes and clean hardware.
Some may think the Royal Family invested in contemporary women’s fashion which I’m not against if Kate Middleton has her hands on the wheel. The skirt is taking center stage helping to show off suede boots of all heights that are fresh, yet oozing with seventies nostalgia. From western to patchwork details, one will never know if they are new or vintage.
Fall 2025 is the time for fashion lovers and creators to dig deep, find their irreplaceable self, and stake their authentic claim. Let’s do what Ralph Lauren iconically did and still does... create the life we want to live through our personal style.
Amy Yount is the owner of AMY Atelier, a contemporary boutique in Old Town Scottsdale known for its seasonally curated collections. Founded in 2005, the brand expanded in 2021 with MAN Atelier to complement its elevated womenswear with refined menswear essentials.