Life + Culture

Welcome to Purely PVCL

Your monthly snapshot of what's happening in our PVCL community Article and Photography by We are thrilled to officially launch our Purely PVCL video series on Instagram. These reels are dedicated to telling stories beyond the pages of the magazine and giving you a closer look at our incredible partners. You will also find updates, spotlights, and community moments we love sharing. Next, a huge thank you to Modern Day Wife & W Scottsdale's  What She Said  event for inviting us to moderate...

Health + Wellness

The Year of Joy

A self-dubbed Chief Joy Officer proves joy isn’t a feeling... it’s a strategy. Photography by Provided Joy is having a moment. Not the sugary, fleeting kind, but the grounded, resilient kind you build from the inside out. As we welcome 2026, we're introducing you to Allegra Cohen, a TEDx speaker, author and Chief Joy Officer whose work is shaped by a lifetime of turning hard moments into fuel. “I teach people how to train for joy the way they train for success.” Her relationship with joy...

Health + Wellness

Becoming Brooke Burke

A New Era of Strength, Softness, and Self-Reinvention Article by Nadine Bubeck | Photography by Richard Hume For many women, Brooke Burke was not simply the woman we watched. She was the woman we grew up with. She was the face on our fitness DVDs, the voice in our living rooms, the woman so many of us admired long before wellness became an industry. And now, years later, Brooke is offering something far more meaningful than workouts. She is offering connection, community, and a genuine chance...

Food + Beverage

Juicing: Myth VS Fact

Before you go juicing, here's what you need to know Article by Heather Saran, D.O., Bright Endocrinology Juicing may look like a wellness win, but hormonally and metabolically it works very differently than most people expect. In my practice, patients often feel great with the first sip, then end up hungrier, moodier, or more fatigued as the day goes on. The reason is simple physiology, and here’s what science actually shows. MYTH: Juicing “resets” metabolism FACT: There is no research...