Each September once NY Fashion Week is behind me, our local fashionistas come out of their Summer hibernation and want to know what to wear, now and later. This question takes a deeper meaning this year since the fundraisers are in full swing and the world is not quite as jolly as the stock market. If our booming sweater business is any indication, there is a strong desire for cozy, comfy, safe and community.
It never ceases to amaze me the involvement my clients and friends have in organizations that are close to their hearts. This is especially true this year as I’ve learned about new and impactful causes through dressing them for their annual gala, hosting a fundraising shopping night, or by providing auction items in support of their cause. We are over the moon to present Cinq a Sept this December in the first annual fashion show for the new PCH Sage, shining a light on the importance of children’s mental health. There’s a trending feeling in the air that personal style is presenting itself not just through fashion but through outreach.
A recent conversation comes to mind where I was told about a teenage girl reworking pre-owned denim by adding inspirational quotes and messages to them. I have been asked to host and share with a youth group to help inspire them to become business owners and leaders so her business and aspirations were shared with me. Her passion for sharing her message and building her brand was infectious, as she tapped into the support of her friends and church community to bring the final product to life. It brought such a sense of joy to me that there is positivity around clothing and community from young people and knowing they have hope to make a difference through dressing others.
So... to all of the fashionistas out there working hard and making a difference, invest in elevated Autumnal fabric like brushed cozy cashmere. Designer runways most notably highlighted oversized cardigans, coordinated skirt and pullover sets and luxurious car coats. Add a suede cowboy boot, modern chunky metal jewelry and your denim of choice as it’s an all inclusive season for this category. ‘Tis the season to bundle up with our family and friends.
Amy Yount is the owner of AMY Atelier, a contemporary boutique in Old Town Scottsdale known for its seasonally curated collections. shopamyatelier.com