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An Athlete's Mecca

Arvada Triathlon Company

Article by Allison Bankston

Photography by Rachel Audette, The Turquoise Camera

Originally published in Arvada Lifestyle

Individualized attention and expertise enhance every customer’s experience at Arvada Triathlon Company. Arvada Tri and Arvada Bike Repair are both in the retail space on West 64th Avenue and every staff member has a specialty–a sports emphasis that allows them to advise clients on the best footwear, bikes, apparel, accessories, nutrition and more. They specialize in triathlon gear, bike maintenance, training plans and recovery programs.  

Passionate triathlete Zach Simon is the owner of Arvada Tri, and he’s involved in every aspect of the business. Ralston Creek runs right behind the shop. “We do weekly group runs Wednesday nights starting at 6:15. The typical run is about four miles, but depending on the group, some want to go less or more.”

It’s important to Zach that Arvada Tri provides everything triathletes need at affordable prices. Their experience is greatly improved by the right, quality sportswear and gear. “We have 40 people on our triathlon team, with people ages 26 through their upper 50s.” Both Zach and Dylan at the shop are USA Triathlon Certified Coaches, and they have two other coaches they work with regularly. Dylan also recently started offering one-on-one coaching at levels between $100 and $300 a month.

“We really do everything for endurance athletes,” says Zach. “ We take care of runners, cyclists, swimmers, and the triathlete community, and we service any type of bike.” Arvada Bike Repair has triathlete bikes or TT bikes available, plus all the gear you need from helmets to bike computers. The shop carries Felt and Cervelo brands and does full tune-ups (multiple levels) as well as custom bike jobs including framework, builds and repairs. They have an extensive parts division, too. Mike is the bike service manager there, and Sunny is the bike fitter. In the bike studio, Sunny adjusts the bikes for the best efficiency.  

A one year membership for the triathlon team at Arvada Tri is $300. Members get a custom one-piece suit and access to the store’s recovery lounge with compression boots, vibration plate, oxygen, and foam rollers. Members get a store discount, access to a private Facebook page, team socials and workouts, and educational clinics on things like hydration and nutrition. Arvada Tri also has coached swims for members every week at the YMCA, and Heather is the store’s general manager and also the swim expert/swim coach.  

Zach and his team work with athletes on race day nutrition, too, breaking it down to calorie and electrolyte intake. “My philosophy is you’re not unlocking your full race potential if you’re not considering all those things.”  

For runners, the store carries running shoes from On Cloud, Saucony and Altra, as well as race belts and apparel, plus they can do gait analysis.  Zach explains, “We take a video of you running on the treadmill, and we can determine where your foot strike is, if you’re overpronating, etc. Then we can recommend the best footwear for you.” 

 Arvada Triathlon Company’s Instagram page @arvadatriathloncompany paints a picture of the spirit of the store. Whenever a person gets a new bike, the staff uses things like confetti cannons to capture the moment.  “We love helping people get started and helping them take the sports to the next level.”  

If you’re thinking about becoming a triathlete, Zach says don’t be intimidated. “The multi-sport community is extremely inclusive. If you can swim, you can do a triathlon. You don’t need a huge financial investment, either. It’s a sport for everybody.”

Check out the wide selection of gear and apparel at Arvada Triathlete Company, 14715 West 64th Avenue in Arvada, or visit their website at You can also give them a call at 303-952-9028.    


  • CEO Zach Simon
  • CEO Zach Simon

Businesses featured in this article