Together, Anna Lindgren and Sofia Lagerkvist form the Swedish design studio Front. They are the creative minds behind multiple animal collections, exclusively available through Italcasa Design. I interviewed Front for City Lifestyle via email.
When I ask what drew Front to create their animal collections, I’m surprised to find out that this innovative team bases its creations on data.
“The inspiration for Resting Animals emerged from our fascination with the emotional connections humans form with figurative objects," the team explains.
"Through our research, we discovered that many people hold animal figures in high regard. Other studies also show that looking at calming objects can trigger the release of serotonin and dopamine, enhancing feelings of happiness and relaxation.”
Front even researched how animals sleep and hibernate, so Resting Animals would capture that serene tranquility.
“We sought to bring a touch of nature into homes and provide a sense of contentment and companionship through their peaceful presence.”
What was the inspiration for the Animal Thing pieces, on display at Italcasa’s Troy location in the Michigan Design Center?
“Marcel Wanders, Moooi's creative director, asked us to ‘make a lamp that even my grandmother would like,’" they reveal. "We revisited research where we interviewed people to see what happens with objects after they have left the store and become a part of people’s daily lives. Figurative objects often elicit strong emotional reactions, yet they were largely absent in contemporary design at the time.”
Anna and Sofia both grew up surrounded by pets and wildlife; they find animals inspiring.
“Animals teach us empathy and companionship. Our projects reflect this connection, aiming to capture the essence of animals and evoke strong emotional responses with our designs.”
When I think of animal art, it's the kitschy: piggy banks and dogs playing poker. Front understands that connection—and they’re aiming to reprogram it.
“Design education has indoctrinated us with the belief that these things were not good taste," they observe. "One challenge is overcoming preconceived notions of what constitutes ‘good’ design. By embracing these objects, our aim is to disrupt traditional design hierarchies and boundaries, and create pieces that resonate on a deeply personal level.”
Front’s Animal Thing collection has become something of a selfie sensation. Front gets photos from all over the world of people ‘riding’ their lamps. That includes performers Madonna and Robbie Williams; the latter even featured the horse lamp in his wedding photos.
“It's amazing, we never thought it would have that sort of life. We hope our pieces inspire curiosity and provide companionship.”
To learn more about Front’s animal collections, contact Italcasa Design: italcasa.us