City Lifestyle

Want to start a publication?

Learn More
Photo by Jeff Robinson

Featured Article

Be Unique With A Company Digital Transformation

2B Unique Web Solutions Pros Can Drive Client Businesses Into Future

Article by John Fiduccia

Photography by Jeff Robinson and Michael Napp

Originally published in Newtown City Lifestyle

Newtown resident Brian Miller is the CEO and founder of 2B Unique Web Solutions. The company, launched in New York City, Brian’s hometown, started at the top of the century in 2000. The concept of advertising and marketing "online," let alone doing business electronically, was in its infancy then, and Brian had the foresight to get into the business early.

In its 23rd year of business, 2B Unique has serviced 700-plus clients globally. The portfolio covers categories from fashion retailers to restaurants. Though the client reach is global, to see 2B Unique’s work locally, visit La Stalla, Erini or Refresh Wellness where 2B Unique professionals assisted in everything digital.

"Websites are only part of 2B Unique offerings, but often are clients' entry points," Brian says.

Digital marketing, corporate branding, content development and reputation management are other areas in which 2B Unique shines. They're also one of the main players in search engine optimization (SEO), the engine that gets companies noticed and that generates quality traffic and leads. This is an area in which 2B Unique specializes and has seen the most growth over time. 

“'Stand Out from the Competition' is how we describe our company's mission for clients," Brian assures. "The websites we develop are unique, beautifully created and tailor-made for each client’s business and desire. Custom design and creating online experiences are ways in which we separate ourselves at 2B Unique."

Digital media moves at lightning speed and Brian notes that in the past five years, the desire of companies to embark on digital transformations has grown exponentially. This includes a strong appetite for more SEO, and improved ways to advertise and sell online through best-fit social media content, he says.

Though creating a website can be done with the DIY kits offered online, Brian says those options generate “cookie cutter” websites and lack creativity. Those websites often can’t deliver specific customer requirements, he adds. "2B Unique bridges that gap and takes pride in the quality and customer-specific products we design."

Brian moved the company from New York City to his current office in Holland at 295 Buck Road well before it was in vogue to do business remotely. He says he made the decision as he was conducting most of his business remotely, and reducing the cost associated with a Manhattan address allowed him to pass the savings onto his clients, making dealing with the company attractive from a cost perspective.

Engaging with a boutique size company, such as 2B Unique, enables clients to have professional digital existence with the warmth of dealing directly with company principals. Brian says he's personally involved in every project and makes sure client satisfaction remains at the forefront. 

2B Unique experts stay current by following all trends in website and digital marketing and keeping all clients up-to-date in their technology, says the CEO. "We stay ahead of the game and keep our clients at the top of theirs by utilizing proprietary algorithms to maximize exposure and have them maintain lead position on searches," he states. 

2B Unique customer reviews and feedback can be found online at Trustpilot.com, the industry's most respected repository for transparent business reviews. The site tells a consistent, positive story of what working with 2B Unique will be like.

Summer is the perfect time for company teams to have their digital landscape audited to see how they rank among the competition and if they're maximizing value online. If considering a digital transformation in time for the holidays, now is the time to get it underway. 2B Unique Web Solutions managers position themselves as one of the most experienced technology and web-based companies available, and the company is large enough to take on any project, while small enough to foster that long-term customer-to-client relationship.

267.753.0247
2B-Unique.com

Businesses featured in this article