Growing up in Jamaica, Dr. Kevin Ferreira, MD has fond memories of his grandmother. She would visit and care for elderly neighbors, helping them with whatever they needed, even remembering their birthdays with a cake. Early in his life, he felt that a “light turns on when you know you’re doing something good,” which led him into “a life of caring.” Kevin, an Internal Medicine Physician, with almost 25 years of experience, feels this light often in his practice at WHOW Aesthetics in Middleton, and at their other locations throughout the state, including locations they reach with their mobile unit. The team at WHOW Aesthetics also includes Shannon Lindner, a Nurse Practitioner with 20 years of experience, Faith Overlee, an RN who is a critical part of the Middleton team, and Theona Williams-Ferreira, office manager, with expertise in media, marketing, knowledge of the practice.
WHOW Aesthetics is a division of Wound Healing on Wheels, which has provided high-quality and state-of-the-art advanced wound care to patients in the central Wisconsin area for almost 10 years. Kevin realized that the rejuvenation techniques he had developed in wound care could also be useful in the field of aesthetics. This combination of health and beauty formed the foundation of WHOW Aesthetics. As Shannon explains, they believe beauty comes “from the inside out…if people “feel better, [they] live longer and get more out of life.” WHOW offers a wide range of services that combine wellness with aesthetic treatments. Clients can choose services to enhance their natural beauty, support them in their weight-loss journey, detox their liver, or pamper themselves for an upcoming wedding. Their YouTube channel @WHOWAesthetics contains testimonials from several satisfied, enthusiastic clients. The WHOW team’s motto is, “We meet you where you are.” At an initial consultation, clients are provided with a full description of possible services, unless the client comes in with a specific issue to work on. If their issue is medical in nature, it might be covered by a Health Savings Account. Weight management and vitamins to support health may be covered, for example.
WHOW Aesthetics offers a wide range of services, often using PRF (platelet-rich fibrin) made from a client’s own blood, to release several biologically active proteins which can aid in the healing and rejuvenation of tissue. Clients can choose procedures that maintain youthful, healthy skin, relax wrinkles, prevent hair loss, re-contour areas on the face and body, promote weight management, and heal painful joints. The PRF process helps the body build collagen, which is a key ingredient in healthy aging. Kevin also offers BodyTite, which utilizes RFAL (Radio-Frequency Assisted Liposuction) for body contouring. With his medical background, Kevin uses state-of-the art techniques in everything WHOW does. The WHOW team believes that maintenance is an important facet of all that they do. “Maintenance care makes it possible to live a long and low-maintenance life,” Shannon explains. WHOW offers something for everyone, including concierge services, Wedding-Prep packages and Lux Botox parties that are conducted in a client’s home or location of their choosing.
A few years ago, Kevin saw that Middleton was listed as one of the best places to live in the country. That began his interest in locating an office here, where he believed people would be interested in their services. They still work throughout the middle of the state and in their mobile unit, and their Middleton location on Elmwood Avenue is bright and welcoming. The team at WHOW firmly believes that it is “never, ever too late to make positive changes.”