The best mornings begin with more than food on the table. They begin with connection, with kindness, and with a sense of belonging. That’s exactly what guests will find at Urban Egg, now open in Fort Worth’s Alliance neighborhood. This marks the restaurant’s very first Texas location, a milestone that feels especially meaningful for founder Randy Price, a fifth-generation Texan. For him, bringing the brand here is more than just growth: it’s a homecoming.
From the moment guests step through the doors, it’s clear this is a place built on heart. You can find General Manager Jessica Dennie and her team setting the tone in the dining room with smiles and intentional conversation. In the kitchen, Culinary Manager Maddaxx Howard leads the team with a quiet dedication, ensuring every dish is not only prepared with fresh ingredients but also plated with care. And then, of course, there’s Billy Bacon. His name makes people smile before they’ve even sat down, and his warmth keeps them smiling long after. With a natural joy for serving others, Billy feels like the heartbeat of the dining room—because really, if ever a name belonged in the brunch world, it’s his.
The food carries the same sense of welcome. Urban Egg partners with local purveyors including Nature Nate’s Honey Co., Signature Baking Company, Texas Heartland Hot Sauce, La Nortena Tortillas, and Eiland Coffee Roasters, ensuring every bite has a story and a connection to the community. Shrimp and grits, baked chilaquiles, and from-scratch pancakes quickly become favorites, while vegan and gluten-free options make sure everyone feels included. To sip alongside, there’s fresh juice, small-batch artisan coffee, or a celebratory cocktail poured from the “Ol’ Willie T Bar,” a vintage horse trailer once owned by Willie Nelson.
Even from the start, Urban Egg has made giving back part of its recipe. Proceeds from the Fort Worth soft opening supported the Tarrant Area Food Bank, a gesture that reflects their belief that restaurants aren’t just places to eat—they’re part of the neighborhoods they serve, helping strengthen the very community they call home.
What makes Urban Egg truly special, though, is how it feels to linger there. Tables are filled with friends catching up over coffee, parents sharing pancakes with little ones, and neighbors discovering a new favorite gathering spot. Though new to Texas, Urban Egg feels instantly at home. It’s a place where hospitality isn’t just offered but lived, where the food is fresh and the smiles are genuine, and where mornings begin in the best way possible: together.