For Ed Lomena, the courtroom isn’t a place for shortcuts. It’s a place for preparation, patience, and principle.
“I’ve always believed in what I call value integrity,” says Lomena, CEO and Founder of Lomena Law. “If I work on a case, get to know a client, and I believe the case is worth a certain amount, I’m not going to settle for less.”
It’s a mindset that has defined Lomena’s 20-year legal career, and one that often puts him on a different path than many personal injury attorneys. While quick settlements are common in the industry, Lomena is unapologetic about his willingness to go to trial when necessary. “I really don’t ever just settle for whatever the insurance company is offering,” he says. “If I think a case is worth something, that’s what I’m going to fight to get.”
That fighting spirit isn’t metaphorical. Lomena has spent the last 14 to 15 years training in jiu-jitsu and martial arts, disciplines that deeply influence both his personal life and his legal practice. “Jiu-jitsu and trial work are actually very similar. You develop that fighter mentality where you’re just not going to give in to something you don’t believe in.”
Knowing when to take a case to court, Lomena explains, often comes down to whether a client’s full story is being heard. “If the insurance company is being unfair or unreasonable and not taking into account how the injury has affected my client’s life, that’s when you take it to trial,” he says. “It’s our job to tell our client’s story and put the best argument forward to get them their justice.”
Over the years, that approach has led to outcomes that changed lives. Lomena recalls one case where an insurance company offered $5,000. He took it to trial. The verdict? One million dollars. “The first thing the client did was cry and hug me,” he remembers.
Another moment still stands out to him, particularly around the holidays. “I settled a case right before Christmas,” he says. “And the client said, ‘Do you mean I get to have a Christmas this year?’ When you hear things like that, you realize you really made a difference.”
That sense of responsibility is part of what pushed Lomena to open his own firm in June 2024. After years in high-volume practices, he wanted to work differently. “I started my own practice because I wanted to practice law the right way,” he says. “I wanted to put clients first and really dig into cases instead of handling an overwhelming number of them.”
The discipline he brings to trial preparation mirrors his martial arts training. “If you go into a jiu-jitsu tournament unprepared, you’re going to get hurt,” he says. “If you go into trial unprepared, your client gets hurt.” Preparation, he believes, eliminates fear. “Nothing in the courtroom should surprise me,” he adds. “And even if something does, I’m prepared enough to adapt.”
Jiu-jitsu has also taught him patience and strategy. “You don’t get the finish on your first attempt,” Lomena explains. “The first move sets up the second, then the third. Trial work is the same way. I’m always thinking two or three steps ahead, what the defense is going to do and how I’m going to counter it.”
Remaining calm under pressure is non-negotiable. “If I lose my cool, I lose my advantage,” he says. “Martial arts taught me how to stay strategic, patient, and focused—even in high-stakes situations.”
Ask what sets Lomena Law apart, and the answer comes back to connection. “Communication is everything,” he says. “My clients know what’s going on. They feel part of the process.” That approach is reflected in the firm’s reviews, where clients consistently mention feeling heard, supported, and fiercely represented.
Having practiced both insurance defense and plaintiff-side law, Lomena understands the system from the inside out. “I’ve done both sides,” he says simply. “And that experience makes me better at what I do now.”
At the end of the day, Lomena doesn’t measure success by volume or speed. He measures it by outcomes and integrity. “I want to be proud of how I practice law,” he says. “I want my clients to know I believed in them, fought for them, and told their story the right way.”
Ed Lomena, at a Glance
With more than 20 years of legal experience, Ed Lomena brings a rare combination of discipline, strategy, and calm to every case he takes on. Before founding Lomena Law in June 2024, Lomena spent seven years working on the insurance defense side, experience that gives him a distinct advantage in the courtroom today. Known for his meticulous preparation and unwavering advocacy, he approaches each case with the same focus he brings to years of jiu-jitsu training. Clients consistently cite clear communication, trust, and results as defining traits of his practice. Lomena Law is based in Colorado and serves clients throughout the state.