For Ann Schreiber, owner of Copywriting For You, writing has never been a side skill. It has been a constant.
“I officially launched Copywriting For You in March of 2023, but I had already been writing under freelance contracts since 2019,” she says. “Even before that, I contributed blog content for companies like FICO and Experian.”
Her background also includes serving as head of corporate marketing at Sutherland Global Services, where she oversaw written content ranging from case studies to whitepapers and blog posts. Long before corporate titles, writing showed up in other ways.
“I’ve been writing stories since I was a kid,” Schreiber shares. “I worked on the school newspaper in middle school, high school, and into college. My undergraduate degree is in English, and my master’s is in Business Communications. Writing has always been the common thread.”
That foundation shapes how she helps businesses think about blogs today.
Why Blogs Are Often Misunderstood
Business owners rarely doubt that blogs can help. What they struggle with is understanding how.
“Most business owners know blogs matter, especially when they see competitors publishing them,” Schreiber explains. “What they don’t always see is how blogs support visibility, trust, and interest over time.”
She sees blogs as a way to answer questions before customers reach out. When businesses explain what they do and why it matters, they begin forming relationships early.
“Blogs let people get to know you,” she says. “They help readers feel informed instead of sold to.”
Teaching Builds Trust, Not Competition
One common concern Schreiber hears is the fear of sharing too much.
“A restaurant owner might worry that posting a favorite recipe gives something away,” she says. “But that’s not really what happens.”
Instead, sharing knowledge builds credibility. Readers learn something new and begin associating the business with helpful information. Curiosity grows from there. “The person who enjoyed learning from that post is very likely to visit the restaurant,” she adds. “They want to experience it for themselves.”
The same idea applies to personal finance, another area where Schreiber does extensive work. “Writing about budgeting or retirement planning doesn’t replace professional guidance,” she says. “It helps people realize when they need help and who they might trust.”
Blogs Work Across Industries
Schreiber works with businesses across home improvement, dental care, family and parenting, pets, real estate, and professional services.
“Any business that solves a problem has something worth writing about,” she says. “I even write for a company that scoops up backyard dog poop. There’s a business out there for just about anything.”
Trades and renovation businesses often worry about sounding technical or dull, especially when the work feels routine to them. Schreiber approaches these topics from the business owner’s or homeowner’s perspective and often draws inspiration directly from conversations with clients.
“I recently spoke with a client who owns a mini-blinds business, and we were brainstorming topic ideas for his first blogs,” she says. “At first, it didn’t feel like the most exciting subject.” That changed once the focus shifted to what homeowners actually want to know. “A homeowner probably might not know the difference between honeycomb blinds and other cellular coverings,” Schreiber explains. “Answering that question clearly makes the topic interesting because it solves a real problem.”
By framing content around common questions and everyday decisions, even highly specialized services become relatable. The result is content that educates readers while quietly introducing a business as a trusted resource.
A Long-Term Approach to Visibility
When Schreiber talks about investing in blogs, she means planning with purpose.
“The first conversation is always about goals, budget, and expectations,” she says. “Blogs are not a one-time task. They work best when treated as an ongoing effort. It’s a long game.”
Many businesses start with one or two posts a month. Over time, that growing library brings in readers who are already curious about what the business offers. “Blogs help reach people who don’t even realize a solution exists yet,” Schreiber explains. “When content speaks to everyday frustrations, people start paying attention.”
Where Blogs Fit in the Bigger Picture
The role of blogs is to build awareness.
“While we hope blogs eventually lead to sales, their main job is to start the relationship,” Schreiber says. “Once readers feel informed, they are far more open to future messages.”
For business owners on the fence, her advice is simple.
“There’s never a bad time to start,” she says. “Waiting too long while others publish helpful content can quietly cost opportunities. If you’ve built something worth offering, it deserves to be talked about.”