We spoke recently with Stephanie Clark of Born to Rum Mobile Bar Co. Her unique business operates as a freelance mobile bar and staffing company, delivering everything you need for your event's bar service. Hosts simply supply the alcohol. Let's get the party started.
Is Born to Rum Mobile Bar Co. a Woman-Owned Business?
Yes, I launched it in 2022.
What prompted you to start a mobile bar? What is your background and how did it provide a foundation for starting this type of business?
When an event is held in your home as opposed to a venue, it's often more personal and cost-effective. With more events being held at home, I knew there was an untapped niche in our area for a mobile bar company that focused on quality service and locally inspired menus.
My husband, Matt, and I have a shared history in hospitality and event management, spanning more than 20 years combined. Today, I'm the logistics and décor brain for Born to Rum, and my husband's expertise keeps my mobile bar running like a well-oiled machine with friendly, professional service.
How did you get this innovative idea? It's unique and seems to suit many different types of events!
In 2021, I coordinated a few "micro-weddings" due to Covid-19, where I brought in every vendor imaginable to transform blank canvas backyards into dream receptions – including bar service. I learned the mobile bartending model first-hand and then researched the horse trailer concept rigorously. I created the Born to Rum brand within the following year.
How did you find "Rosalita"?
I spent months scouring the internet for horse trailers. I had to be thoughtful with my purchase – this would serve as my business on wheels in lieu of having a traditional, brick-and-mortar bar. I eventually found "Rosalita" right here in New Jersey – only 30 minutes away, down the Parkway. I bought her sight unseen and kicked off her renovation the very next day.
If a client doesn't have room for the trailer, what are the other options for service?
In addition to Rosalita, we also have "Jersey Girl," a handcrafted, white oak bar that includes our white tassel umbrella and your choice of neon sign. Over the last year, this alternative option has become a great addition to indoor holiday events, lavish poolside parties, retail "sip and shop" events, and more.
What type of events do you accommodate?
We offer bar service, whether it be cocktails or mocktails, for any occasion you can think of – spanning from corporate events and formal fundraisers to milestone birthdays and bridal/baby showers.
Did you have any particular challenges in getting your business off the ground?
Like most small business owners, imposter syndrome was an early challenge to overcome. Will this investment deliver profit? Am I crazy for doing this? Thanks to the support of my girlfriends, I built the confidence to stick to the plan and see the idea through.
What brings you satisfaction in operating a business like Born to Rum?
Essentially, a client trusts me to add something special to their big day, so I reciprocate by giving it 150%. You can't beat the feeling of seeing guests having a good time and asking if you're available to bartend their next party.
Are you a Springsteen fan?
He's the only "Boss" I listen to – just ask my husband. Jokes aside, he's quintessential to Jersey culture and to me, sounds like home.
What advice would you give to an aspiring woman entrepreneur?
Someone out there is already doing what you're too scared to start, and likely doing it half as well and not with your passion. Don't let doubt or fear cause decision paralysis – you'll never learn if you don't try.
And perhaps most importantly, there's room for everyone. We need to cheer on our peers--even competitors—because when other women win, we all win. My business has grown substantially thanks to recommendations and collaborations stemming from other women – and I intend to pay it forward as Born to Rum enters its third year and beyond.
borntorumbar.com
"You can't beat the feeling of seeing guests having a good time and asking if you're available to bartend their next party."
"Don't let doubt or fear cause decision paralysis – you'll never learn if you don't try."
