Bright Boost Amid the Dimness

Small Business Owners Join Forces to Bring Cheer With Luxury Prizes for The Arizona Lifestyle Giveaway

When it comes to bringing a smile to people’s faces, Dr. Sean Cook and his Canyon Rim Dental team are pros at accomplishing this for their patients.

But recently, he joined other small business owners in making this happen for those beyond his practice’s parameters.

Cook is among seven Valley business owners who donated top-notch luxury services to deserving winners in The Arizona Lifestyle Giveaway last month. The goal: bring cheer to others in a dismal year.

“A giveaway like this is really giving someone a mental health boost,” Cook says.

A stunning $10,000 smile transformation package was Cook’s generous contribution to the cause. He knows very well the positive and dramatic impact a new mouth can have on not only someone’s appearance, but also their self-confidence and outlook on life. This was among the reasons he was eager to be part of the project.

“We do so many of these and see how it helps someone transform their life. It’s amazingly life-changing work,” Cook says. “I feel like I’ve been given so much, one way to show gratitude is to give this gift to someone who’s deserving.”

In addition to the smile transformation package, the social media-driven giveaway featured a $4,000 photo shoot complete with hair and makeup by local celebrity photographer Michael Franco; a $2,500 face transformation featuring Botox, fillers, and other pampering treatments by Colair Beauty Lounge owner Dallas Sloan and injector Michelle Nemchick; a $1,000, six-month custom skin treatment plan plus a skin care routine kit by Evolve Skin Bar owner Kimberly Fox; a $400 hair makeover featuring cut, color, and style by Pucci Salon stylist Kayla Zoe Ann; a custom wood queen-sized bed frame with stain options worth $650 by Lion Craft project manager Erik Fisler; and a tan shots and vitamin injections package worth $650 by The Dr. Shot owner Sidney Leigh.

As the owner of several small businesses, Leigh recognized what clients, friends, and fellow entrepreneurs were enduring since the pandemic emerged, turning their worlds upside down and stealing the wind out of their sails by the time the year was barely underway.

She wanted to spearhead a venture that could help others end 2020 on a little bit of a brighter note rather than the dark cloud that has hung over most of it. The giveaway was her response.

Leigh approached the other business owners with her concept, and they enthusiastically jumped on board, wanting to share in her venture to provide a lift to the community.

And with that, the giveaway was underway.

“This year, people have been so divided and businesses have been hurt. It’s about giving back and giving back with something cool. We wanted to do something that was more fun and impactful,” she says. “Our ultimate hope is that it gives people something to be excited for, and brings those who win these some joy in this dim 2020.”

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