Swifties have something to cheer about in Chatham. Legends Gallery at Frames on Main is known for its incredible sports memorabilia, but in 2022, the store expanded into the music scene. Last year, owner Greg Dailey brought in some products featuring Taylor Swift and the reaction has been phenomenal.
“We have an original movie poster from the Eras Tour movie, old-school 33 albums airbrushed, and hand painted with her image, and an ‘autographed’ acoustic guitar,” he says. “These albums have been such a hit that he’s had to reorder them four times from a little shop in Porto, Portugal, that he found while traveling. “
Greg’s been in the framing industry for 30 years, and he says he’s never had a musician or rock band have the impact that Swift has had on his business. “I’ve been framing concert posters, tickets, – you name it – for customers.” He’s also been using Italian made sparkly glitter frames to make the results even more special.
Another new offering that’s creating a lot of buzz is his framed Hermès® scarves. “I had a customer come in three weeks before Christmas and she bought in three Hermès scarves,” says Greg. “They had these incredibly vibrant colors on them and we framed them. They were stunning.”
He loved the final product so much that he ordered five more to frame and hang in the store. “I've sold four of them so far. Tonia, who works for me and is very creative, did a window with the scarves, Hermès boxes and drapery. It looked fantastic. People are coming in and we’re selling them.”
Even with all this going on, Greg hasn’t neglected the sports side of his gallery, which carries everything from framed classic sports photos to jerseys, signed baseballs, football helmets, hockey pucks and incredible artwork of athletes in action.
“It has expanded tremendously,” he says. “It's all over the map. With baseball season here, we’ve been selling more signed baseballs than ever.” Greg also keeps a lot of football merchandise in stock, and often has local players come in to sign autographs and take photos. These events are so popular that the line sometimes goes around to the back of the store.
“I've had a bunch of Jets players come in, and Kayvon Thibodeaux, Number 5, a star defensive player for the New York Giants, was here on May 4th.”
Other professional athletes who have taken part in these events include Eli Manning, Mariano Rivera, Carli Lloyd, and Keith Hernandez. Ticket holders can bring merchandise they bought at Legends Gallery, or elsewhere. The sports merchandise and autograph events make great gifts for Father’s Day and for collectors all year round.
Greg says he’s constantly updating the gallery’s selection, fostering new ideas, and keeping the store interesting. “A lot of my heart and soul goes into this.”
LegendsGallery.net