Zoomin’ Groomin’ brings gentle, calm, one-on-one pet grooming right to your driveway. With a dedication to pets, people, and the planet, it’s no surprise that thousands of Cobb County pet parents trust Zoomin' Groomin' with their pets. We spoke with owner Paul Urfi to learn what makes Zoomin’ Groomin’ a pioneer in the world of pet grooming services.
What inspired you to start your franchise?
After years in a demanding career, I wanted to build something tangible, something rooted in service, community, and care. Most importantly, I wanted a vocation that aligned with my core values. Zoomin’ Groomin’ stood out because it wasn’t just about grooming dogs. It was about reducing stress for pets and simplifying life for pet parents. Bringing calm, professional care directly to someone’s driveway felt like meaningful work I could stand behind.
What makes Zoomin’ Groomin’ different from traditional pet grooming salons?
We remove almost everything that causes stress or friction. No car rides. No loud rooms full of barking dogs. No cages. Each appointment is for one family, one groomer, and one pet or a household of pets, in a fully equipped mobile salon parked right outside the home. It is personal, predictable, and calm in a way most salons simply cannot replicate.
Your services are described as calm, unrushed, and cage-free. Why is this so important for pets?
Stress compounds. For anxious pets, senior pets, or dogs with past grooming trauma, traditional environments can be overwhelming. By slowing things down and eliminating cages, we create space for trust. Pets sense that. When they are calmer, grooming is safer, more comfortable, and the results are better for everyone.
How do you tailor your services to different pets based on size, age, and temperament?
Every appointment starts with a real conversation. We ask about age, health, behavior, past grooming experiences, and the pet parent’s goals. A senior dog might need breaks. A puppy might need a gentle introduction. A nervous rescue might need patience more than perfection. We adjust the pace, the tools, and sometimes even the haircut to meet the pet where they are.
What qualities do you look for when hiring and training your groomers?
Skill matters, but character matters more. I look for integrity, patience, coachability, and genuine care for animals. Groomers work independently in our vans, so trust is huge. We train for consistency, safety, and communication. Not just grooming technique, but also how to interact with pet parents and advocate for the pet’s well-being. Customers expect a higher level of service and care, and we believe they deserve it.
How does Zoomin Groomin ensure a safe, high-quality experience for every pet?
Through process and accountability. We document every groom, review behavior notes, follow safety protocols, and maintain our vans meticulously. Our equipment is professional grade, our power is all-electric, and our groomers are trained to stop if a pet shows signs of stress. Safety is never negotiable.
Your company emphasizes eco-friendly grooming products. Can you tell us more about your philosophy?
We believe gentleness should apply to pets, people, and the environment. We use high-quality biodegradable shampoos and conditioners that are safe for sensitive skin and waterways. Our vans capture wastewater on board and run on quiet, all-electric power.
What do customers most often tell you they appreciate about Zoomin’ Groomin’, especially busy families or pet owners with anxious pets?
Convenience and peace of mind. Busy families love not having to rearrange their day around drop-offs and pickups. Owners of anxious pets tell us their dogs are calmer, happier, and sometimes even excited to see the van. That feedback never gets old.
Can you share a memorable story of a pet you’ve helped, where the grooming experience made a real difference?
We’ve worked with several dogs who’d been turned away from salons due to anxiety or aggression. One senior dog in particular hadn’t been groomed comfortably in years. By
slowing the process down and building trust over a few visits, we went from barely being able to trim nails to completing full grooms calmly. The owner was emotional in the best way.
Do you offer special promotions, introductory packages, or loyalty programs?
We offer a new customer discount, multi-pet discounts, and a loyalty program that rewards recurring appointments. Regular grooming keeps pets healthier and calmer, so we make it easier for families to maintain a consistent routine.
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Happy Pet Parents
“My dog is so shy, but this company rains love and companionship all over; she actually looks forward to her next visits, so thank you!!”
– Lisa B.
“So happy with the service. They take such good care of my boy Leo. Having the mobile service makes all the difference in the world.”
– Treva
“Absolutely great service. Zoomin’ Groomin’ was gentle, communicative, and best of all, convenient. I would definitely recommend their services!”
– Siegel A.
“They were wonderful with my challenging crew. I would recommend you give them a chance, especially if your dog doesn’t do well at brick-and-mortar groomers.”
– Mitzi D.