In the rolling hills of Maury County, where pastoral beauty meets a growing appetite for intentional living, something extraordinary is taking root. Firefly is more than a new neighborhood; it’s a redefinition of what it means to come home. Conceived by Mark Enderle and Mark Yarborough, partners at Storied Development, well-known for their success with The Grove in Williamson County, Firefly builds on decades of expertise while breaking away from traditional formulas. “We’ve been in the Nashville area for years and understand that the golf-centric market is significantly underserved,” Enderle says. “The Grove taught us lessons that inspired us to create something the market has never seen before.” With a seasoned team that has crafted some of the nation’s most celebrated master-planned communities, they’re setting a new standard, not just for Tennessee, but for the entire country.
“Instead of duplicating what has worked in the past, we set out to reimagine what a neighborhood could be,” Yarborough explains. “Firefly will be a place where families grow closer and stay connected across generations.” That philosophy is reflected not only in the layout and programming, but in the very name: Firefly. Evoking summer evenings, barefoot childhoods, and the timeless joy of catching flickering lights in a jar, the name captures a sense of wonder and nostalgia that threads through the entire community.
At its core, Firefly honors the land it inhabits. Rather than forcing the land to fit a mold, Firefly celebrates the natural contours, expansive vistas, and rural charm of the Tennessee countryside. The homes reflect a contemporary farmhouse style, timeless, personal, and deeply connected to the surrounding landscape. “Firefly’s respect for the natural beauty of the area is expressed through design flexibility and a land plan that meets the real needs of families,” says Enderle. This attention to detail also extends to the wide range of amenities offered, each striking a balance between elegance and simplicity while seamlessly blending into the landscape. Firefly is a place where authenticity, beauty, and simplicity come to life.
True to Firefly’s immersive spirit, even the golf experience defies convention. Andrew Green, one of the nation's most acclaimed course architects, has seamlessly woven an 18-hole championship course and a 9-hole short course into the landscape, honoring the natural terrain in every design choice. By taking cues from the land itself, the courses blend harmoniously with their surroundings, resulting in both a challenging and inspirational golfing experience. “There’s a real connection between the Tennessee countryside, the community being built here, and this golf course,” Green says. “They’re not separate ideas, they’re one story told in different ways.” This approach transforms golf from a solitary luxury into a shared narrative that runs throughout Firefly.
The neighborhood flows with a sense of rhythm and openness. Walkability, human-scale architecture, and gathering spaces foster daily moments of interaction. Firefly is centered around a village concept; instead of oversized clubhouses or grand statements, the thoughtfully scaled and positioned amenities create connection, approachability, and relationship-driven experiences. “The Village model keeps amenities on a personal scale,” says Enderle. “It encourages residents to come together naturally, to connect with ease.” This commitment to connection runs deeper than any blueprint. From the start, Firefly has prioritized people over polish. Events, programming, and shared spaces aren’t afterthoughts; they are foundational elements. “People make the party,” Enderle adds. “That idea has guided every decision. Our goal is to help neighbors become friends and families build memories that last.”
That people-first mindset is also evident in how the team addressed early infrastructure challenges. When local water systems proved insufficient for long-term goals, the developers took action by working closely with Maury County Water to deliver a future-proof distribution system. “It wasn’t just about solving our problem,” Enderle explains. “It was about creating something that serves this area for decades.” Combined with a forward-thinking Planned Unit Development strategy, this investment below the surface enables Firefly to grow with both integrity and flexibility.
While Firefly offers striking architecture and enviable lifestyle elements, its ambition goes beyond mere aesthetics. This isn’t a place designed to impress; it’s a place built to endure. Success here won’t be measured in homesite sales or Instagrammable moments but in the quiet accumulation of stories, milestones, and everyday joys. “Anyone can build amenities and beautiful homes,” Enderle says. “But what matters is whether people truly enjoy them, whether they feel at home, and whether their children and grandchildren remember this place with love.”
In a region racing toward the future, Firefly stands out by moving with intention. It invites you to slow down, settle in, and become part of something lasting.
FireflyLiving.com