Render Flooring is not just a place to buy flooring and tile; it's a space where relationships are nurtured, and every detail of a home’s design is given careful thought. The family-owned boutique flooring store has become a go-to destination for homeowners and builders in the Springfield area, thanks to their approach to customer service.
“We always start by talking to our customers about their goals for their home,” explains Nicole Hendricks, who owns the store with her husband Taylor. “What kind of feel are they going for? We want to know about their lifestyle and needs. Do they have kids or pets? Do they wear shoes inside? All these details help us guide them to the perfect flooring solution.”
For the Hendricks, it’s not just about selling flooring; it’s about creating a space that fits each customer’s unique vibe and lifestyle. “It’s about blending practicality with design,” says Taylor. “We want to give our customers the space they envision but one that also works with their everyday lives.”
The goal is to find a balance between aesthetic appeal and functionality. For example, while some may dream of luxurious hardwood floors, they may also have kids or pets that demand more durable materials.
“We start with the aesthetic—then we move to the practical side, where we talk about maintenance, durability, and budget,” explains Nicole. “We guide them through the whole process, considering everything from natural materials and finishes to the durability of the product.”
One of the most notable trends is a shift away from lighter, grey-toned floors toward more natural, neutral hues. “People are moving away from the modern, grey tones and luxury vinyl plank,” Nicole observes. “Instead, we’re seeing a return to wood that offers a natural, neutral, timelessness to it.”
Nicole and Taylor have developed a reputation for clear, ongoing communication throughout the process. “Communication is key,” says Nicole. “We text, email, and send pictures back and forth. It makes it easier for people to make decisions in their own time, and nothing gets lost in translation.”
This seamless communication extends to their installation services. Unlike many other flooring companies, Render Flooring handles the entire process, from measuring and selecting materials to coordinating professional installation. “We go the extra mile to ensure our customers know exactly what to expect,” says Taylor. “We explain how to care for the floors and how to prep the space. We want to help people make the most of their investment and make their floors last as long as possible.”
The Hendricks’ commitment to customer care is evident in the thoughtful touches they offer. “We started out offering just flooring and tile, but we quickly started offering services such as design, installation and on site consultations and measurements. The service piece is just as important to homeowners,” says Nicole.
The importance they place on building relationships with homeowners and clients is the same one they put on building relationships with their own children - the reason they began the business in the first place. For Nicole and Taylor, the business side of Render Flooring allows them to have quality time and balance their lives more than they could if they worked for others. Combine that with the community feel of Springfield and it’s truly become a dream come true for the Hendrick family.
We guide them through the whole process, considering everything from natural materials and finishes to the durability of the product.
it’s about creating a space that fits each customer’s unique vibe and lifestyle.