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Building Strength Inside-and-Out

A Q+A with Janeen McCormick, Owner of btone Fitness Brickyard

Article by Valerie Bianculli

Photography by Provided by btone Fitness Brickyard

Originally published in Millcreek City Lifestyle

Q: What inspired you to open btone in Millcreek, and what makes your methodology unique?
Janeen: I’ve always wanted to own a business, when I discovered btone, I fell in love with the efficiency and effectiveness of the workout. In just 45 minutes, you engage every muscle in your body and see results faster than with any other workout I’ve tried. It’s intense but worth it. I knew this was the perfect way for me to make a difference in people’s lives. In just six months, we’ve already created a space where people feel energized and supported.

Q: How would you describe the culture and community at btone?
Janeen: We welcome people of all ages—we have clients between the ages of 17 and 72. Since our workouts are core-focused, they’re especially beneficial for those with balance or pain issues. We offer modifications to ensure every class meets individual needs, so no one feels defeated. Our culture is built around a three-chapter approach: First, we greet everyone, ask about injuries, and get to know them. Second, during class, we provide modifications and hands-on assistance for a one-on-one feel. Lastly, we make sure everyone leaves feeling uplifted. We value feedback because there’s always room to improve.

Q: What sets btone apart from other workout classes?
Janeen: We meet people where they are. We don’t expect clients to fit into our workout—we tailor it to them. Our studio is light, airy, and welcoming. Unlike many fitness spaces, we focus on how you feel rather than how you look.

Q: How does btone’s workout approach strength and recovery?
Janeen: Our method is high-intensity but low-impact, using machines that are sturdy and safe. Because our workouts are 100% core-focused, they provide stability for everyday activities, and the rest of the body follows. It’s about strength, not just physique.

Q: What advice do you have for beginners who may feel intimidated?
Janeen: Give it a chance! The first class can feel overwhelming, but it gets easier. We offer a two-week program with unlimited sessions, so you can adjust at your own pace.

Q: What advice do you have for women wanting to start a fitness business?
Janeen: Just do it! Trust yourself. Even on tough days, putting one foot forward creates momentum. It’s incredibly rewarding to see the impact you can make.

To learn more visit https://www.btonefitness.com/locations/brickyard or on Instagram @btonefitnessbrickyard 

We offer modifications to ensure every class meets individual needs, so no one feels defeated.

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